This is the summary of an article regarding the latest updates regarding the pros and cons of behavioral targeting and its role in analyzing the effectiveness of implementing “Do Not Track” Policy in improving online advertising and keeping it on the go.
do not track
This is the summary of an article by Lee Tien. It talks about the struggle between two parties, users and companies, to strike a balance between privacy and protection from the former and providing ads and security threats protection from the latter. Here’s the link to the original behavioral targeting article: Do Not Track Update: From Congressional Hearings to Uproar Over Microsoft’s “Default” Settings, the Fight for User Privacy Continues.
This is the summary of an article by Sarah Downey, which discusses the falseness of the claim of some advertisers who say that the Internet exists primarily because of tracking-based ad funds. Furthermore, the authors call for a conservation to tackle the far-reaching, daily and mostly invisible collection of user personal data, but that they are not necessarily against online advertising. Here’s the link to the original behavioral targeting article: The free internet will be just fine with Do Not Track. Here’s Why.
This is the summary of an article by Leslie Harris. It talks about how silicon valley and Washington entities have attacked “Do Not Track,” saying it is not good for the advertising-supported World Wide Web. The attacks are even more surprising given the fact that there was already voluntary agreement from advertising companies that they would employ Do Not Track by the end of 2012. Here’s the link to the original behavioral targeting article: The Bizarre, Belated Assault on Do Not Track.
The “Do Not Track” policy has been talked about by advocates and the industry for almost two years now. Basically, it proposes a browser setting that limits the gathering of online users’ personal information, while at the same time still allowing companies to serve up ads.
Just recently, during a meeting of the World Wide Web Consortium (W3C) in Amsterdam, a number of representatives from the advertising industry, consumer advocacy groups, and creators of browsers met up to talk more about the said setting.
However, lately it has also been observed that the Do Not Track is being criticized and described as a move that would destroy the Internet, which is greatly supported by advertising.
A Surprising Development
The sudden “attack” of criticism on the Do Not Track seems rather surprising, especially since by the end of the year, the ad industry has expressed agreement regarding its deployment.
Just last February, the Digital Advertising Alliance, an umbrella network that includes the Network Advertising Initiative, the Interactive Advertising Bureau, the Better Business Bureau and other groups, expressed their commitment in honouring browser based settings that regulate online data collection and behavioral advertising.
Furthermore, the ad industry has in fact been honouring “opt out” requests for years; however, since these requests are “cookie-based,” they also get cleared when cookies are cleared. Hence, all stakeholders agreed that the Do Not Track was supposed to address this concern.
An Opposing Letter
Despite these occurrences, a letter was sent by a number of House Republicans to the Federal Trade Commission or FTC. They berated the commission for getting involved with the W3C in a move that might control online advertising without the explicit approval of the Congress.
In the letter, they invoked House Resolution 127, a resolution which states that a global Internet that is free from the control of the government must be promoted.
On the other hand, it can also be noted that the W3C is in line with the said resolution, as it is a group composed of advocates and companies that basically seek to set-up “non-legal” standards for the Web. Without it, the national government and international governmental bodies could be the ones seeking to regulate the Internet.
A Controversial Move
Meanwhile, Microsoft’s decision to steer Internet Explorer users toward using a “Do Not Track” option could also be the cause of the sudden backlash against the policy. How the W3C or the advertising industry would respond to this move is yet to be seen. The end result could be a major conflict between advertisers and privacy advocates, which the Do Not Track aims to avoid in the first place.
Clearly, the Do Not Track still needs to be carefully and thoroughly discussed by all stakeholders involved. A compromise between the privacy advocates and advertisers needs to be reached.
This is the summary of an article by David Wolinsky. It talks about how the Do Not Track Feature has become a default browser setting in Internet Explorer, and sends out a signal to advertisers that users don’t want to be tracked. This new development can be seen as either an advantage or disadvantage, depending on which end of the advertising process one is in.
As an entrepreneur, one must know how to manage the fact that with Do Not Track, it’s harder to track and target potential consumers. Here’s the link to the original behavioral targeting article: How Internet Explorer 10’s “Do Not Track” Option Affects Your Marketing.
This is the summary of an article by Omer Tene. It talks about the “Do Not Track” proposal being the subject of much debate and discussion, in line with talks dealing with whether behavioral targeting is really helpful or not. Here’s the link to the original article: To Track or “Do Not Track” – That is the Question.
With more and more people using the Internet these days, online advertising and tracking have also become widespread. However, the matter of privacy is also a major concern, and this has spurred the litigation of such activities, both in the US and other countries. In turn, this has also brought about a great impact on the insurance industry. This is the summary of a behavioral targeting article by Laurie Kamaiko, Mark Schreiber, and Dominique Shelton. Here’s the link to the original article: Online Behavioral Advertising/Tracking Litigation: A Rising Risk Facing Insurers and Insured.
This article summarizes Mikhael Bilenko, Matthew Richardson, and Janice Y. Tsai’s article. The original behavioral targeting pdf file can be download from this link: Targeted, Not Tracked: Client-side Solutions for Privacy-Friendly Behavioral Advertising