Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy. The need for effective tools for marketing is as glaring as the need to survive in the world of business.
deep packet inspection
This is the summary of the article written by Maciá-Fernández, et al., which suggests a method that ISP’s can use for behavioral ad targeting without violating the Federal Wiretap Act. You can get the PDF of the behavioral targeting article here: ISP-Enabled Behavioral Ad Targeting..