cookies

Retargeting Ads Follow Surfers to Other Sites

April 10, 2012 Behavioural Targeting
Retargeting Ads Follow Surfers to Other Sites

This is the summary of an article by Miguel Helft and Tanzina Vega. Here’s the link to the original behavioral targeting article: Retargeting Ads Follow Surfers to Other Sites. If you remotely show interest in buying a certain product that appears in a website, but decide not to for now, that product can follow you [...]

Read the full article →

Internet Users’ Understanding of Behavioral Advertising

July 29, 2011 Behavioral Advertising
Internet Users' Understanding of Behavioral Advertising

To be successful with advertising in the past, you needed to mass advertise. Even with that strategy, you know only a few people you actually reached with your ads are interested in your products and services. Now, with online advertising, both the advertiser and customer will benefit from targeted ads where advertisers can expect to [...]

Read the full article →

Behavioral targeting: an effective marketing strategy

October 7, 2010 Behavioural Targeting
Behavioral targeting: an effective marketing strategy

Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy. The need for effective tools for marketing is as glaring as the need to survive in the world of business.

Read the full article →

Data Miners Dig a Little Deeper

August 11, 2010 Behavioural Targeting
Data Miners Dig a Little Deeper

You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. [...]

Read the full article →