contextual targeting

AdMotional: Towards Personalized Online Ads

May 17, 2011 Behavioral Advertising

Ad Networks help advertisers post ads on publishers’ websites. The two latter entities rarely contact each other. Both advertising networks and advertisers want to improve their ad campaigns, and so they look for means to enhance ad features such as the formats, channels, and marketing forms. These are only short term solutions, so AdMotional offers [...]

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Online display advertising: Targeting and obtrusiveness

July 23, 2010 Behavioural Targeting

Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi [...]

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Targeting Strategies

January 18, 2010 Behavioural Targeting

What are Targeting Strategies? Targeting strategies are generally used in terms of advertising as ways to maximize sales profits by directing marketing projects directly at the most likely consumer base. There are several different targeting strategies but the basic goal of each remains the same, to identify the target market or audience who is most [...]

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