This is the summary of a research article by Jun Yan, et al. You can get the pdf of the behavioral targeting article here: How much can Behavioral Targeting Help Online Advertising?
This is the summary of an article by Amy Manus. Here is the link to the behavioral targeting article: Rules to Live By When Implementing Behavioral Targeting Tactics.
The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow. The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]
Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]
Results for your Advertising Efforts If you own an online company that needs promotion you can spend your time looking for customers who want to purchase your products, or you can cut time and costs by utilizing behavioral targeting tactics and focusing your advertising efforts on your target audience. This way you can ensure that [...]
