Whether a buyer decides to purchase something or not depends on how he or she perceives its price magnitude. This, in turn, has something to do with the roundness of a price. This is a summary of a study written by Manoj Thomas, Daniel Simon and Vrinda Kadiyali. You can get the PDF of the behavioral targeting article here: The Price Precision Effect: Evidence from Laboratory and Market Data
Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy. The need for effective tools for marketing is as glaring as the need to survive in the world of business.
Behavioral marking involves the use of personal information to create advertisements that are targeted to individual that exhibited buying signals through internet behavior. It is a revolutionary way on how advertisements should be done to generate greater returns. The promise of consumer behavioral marketing provides a light in the tunnel of darkness of searching ways to survive the fierce competition.
Yahoo’s behavioral targeting platforms are called “Engagers” and “Shoppers”. These products succeeded Yahoo’s former platforms, Impulse and Fusion. This is the summary of an article written by Anna Papadopoulos, which interviews Richard Frankel, Yahoo’s senior director of product marketing, and talks about the two new platforms. You can get the PDF of the behavioral targeting article here: Yahoo’s New Behavior
This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com
You can get the PDF of the behavioral targeting article here: