September 30, 2010
Behavioral Marketing
Behavioral marking involves the use of personal information to create advertisements that are targeted to individual that exhibited buying signals through internet behavior. It is a revolutionary way on how advertisements should be done to generate greater returns. The promise of consumer behavioral marketing provides a light in the tunnel of darkness of searching ways [...]
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July 10, 2010
Behavioral Marketing
Yahoo’s behavioral targeting platforms are called “Engagers” and “Shoppers”. These products succeeded Yahoo’s former platforms, Impulse and Fusion. This is the summary of an article written by Anna Papadopoulos, which interviews Richard Frankel, Yahoo’s senior director of product marketing, and talks about the two new platforms. You can get the PDF of the behavioral targeting [...]
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