This is the summary of an article by Unibul, which talks about the high profile mobile payment systems that are popping up, with their main core focusing on geographically tracking consumers. It also talks about the legality of this type of data sharing, and gauges consumer sentiment regarding the service, which, it turns out in the survey, they strongly oppose. Here’s the link to the original behavioral targeting article: Mobile payments, Location Tracking and Consumer Privacy.
In e-commerce, trust is very important to keep your business opportunities and consumers intact. The more trust a certain party has on another, the more willing that party is to accept the potential risks from the misconduct of the other party. Trust is also mutually dependent to privacy. In fact, the two are very important when dealing with e-commerce and behavioral targeting.