November 18, 2011
Behavioural Targeting
This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]
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August 19, 2009
Behavioral Advertising
Behavioral branding is the practice of presenting you product or service in a way using a combination of psychological knowledge and consumer behavioral patterns. When you use behavioral branding properly you can increase your promotion efforts and overall profits because branding your property in a memorable way will not only attract consumers quickly but also [...]
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