This is the summary of an article by Tom Ryan. It talks about how consumers tend to be defensive when they are responsible for a product or service failure, and complain against the company instead to protect their sense of self worth. You can read more from the original behavioral targeting article here: Study: Consumers Complain More When its Their Fault.
This is the summary of a behavioral targeting research by J. Joseph Cronin Jr., Michael K. Brady and G. Tomas M. Hult. You can get the pdf of the behavioral targeting article here: Assessing the Effects of Quality, Value and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments.
Advertising has evolved from printed media to broadcast media, and now to the technological advancement that is the Internet. While this is a good opportunity to mass advertise online, there are many techniques using online databases and cookies to personalize advertisements. Yet there is another frontier for advertisers, and that is called Location-Aware Advertising (LAA). This is the summary of the behavioral targeting research by Lih-bin Oh and Heng Xu. You can get the pdf of the behavioral targeting article here: Effects of Multimedia on Mobile Consumer Behavior.