This is the summary of an article by Marco A. Janssen, which introduces a model to understand collective action in social networks. You can get the pdf of the original behavioral targeting article here: Targeting Individuals to Catalyze Collective Action in Social Networks.
This is the summary of an article by Marco Janssen. You can get the pdf of the behavioral targeting article here: Targeting Individuals to Catalyze Collective Action in Social Network.
A lot of the challenges that our society faces today are problems that require collective action, such as climate change. It is very important to study collective action within large heterogeneous groups. Governments can help provide collective action, but there’s more to the rules and laws implemented to cause a behavioral change. Some studies have shown that an individual has a greater chance in participating in a collective action through social influence, such as reputation and social pressure.