How well do users understand the icons and taglines that appear in behaviorally targeted advertisements on web pages? Do they even see these little details in a page that is busy with content? This is the summary of an article by Pedro Giovanni Leon, et al. You can get the pdf of the behavioral targeting article here: What Do Online Behavioral Advertising Disclosures Communicate to Users
This is the summary of an article written by Dmitri Kuksov and J. Miguel Villas-Boas, entitled When More Alternatives Lead to Less Choice. You can get the PDF of the behavioral targeting article here: When More Alternatives Lead to Less Choice
We face a lot of choices in the market from a vast variety of domains, whether it be on the career paths we choose, to the products we take, to our travel destinations, etc. Variety is good in this aspect, but there are studies which say that sometimes variety can lead to unfavorable circumstances. This is called the choice overload hypothesis. This is the summary of the article by Benjamin Scheibehenne, Rainer Greifeneder, and Peter Todd. You can get the PDF of the behavioral targeting here: Can There Ever Be Too Many Options?