The Sell-Phone Revolution

Behavioral targeting, the method of tracking a user’s internet surfing behavior to make targeted and personalized ads, is now geared up to merge with user cell phone data. This merging will result to an even more personalized advertising which will undoubtedly receive some criticism in light of privacy invasion. This is the summary of an article by Catherine Holahan, which looks at new and exciting advertisement possibilities: The Smartphone. You can get the PDF of the behavioral targeting article here: The Sell-Phone Revolution

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