This is the summary of an article by Ricardo Bilton. It talks about It talks about how Evidon looks at the opportunity amidst the chaos of online behavioral tracking, and develops Ghostery, an extension for browsers that helps users block web trackers as they browse online. Ghostery is surely a neat tool for those who are obsessed with privacy, but Evidon also sells the data to the companies that are blocked by the Ghostery users in the first place for profit; a clever business model indeed. Here’s the link to the original behavioral targeting article: Ghostery: A Web tracking blocker that actually helps the ad industry.
This is the summary of an article by Amanda Green. It discusses behavioral tracking as a better way of segmenting consumers with deeper granularity and unmatched precision. Here’s a link to the original behavioral targeting article: Behavioral Tracking: Knowing Customers on a Deeper Level.
Due to the involvement of ad networks, a Krux study reveals that behavioral tracking has increased tremendously since November 2010. This is the summary of a behavioral targeting article by Elinor Mills. Here’s the link to the original behavioral targeting article: Behavioral data tracking rising dramatically (Q & A).
This article summarizes Mikhael Bilenko, Matthew Richardson, and Janice Y. Tsai’s article. The original behavioral targeting pdf file can be download from this link: Targeted, Not Tracked: Client-side Solutions for Privacy-Friendly Behavioral Advertising