Another Behavioral Targeting video, discussing
- First vs. second time visitors
- optimized product type view
- testing & optimizing ad position
- relevance works!
Another Behavioral Targeting video, discussing
Behavioral Targeting explained with a lot of gestures.
Only for those who love shady webcam youtube videos for the community.
Behavioral Targeting is a hot topic. Still. And it will be in 2011. Promised!
Those were the hottest (most read) blog posts of 2010 in the Behavioral Targeting Blog. We thank all readers for a great year 2010 and we will continue to supply you with the hottest behavioral targeting news in 2011.
Top 1: Targeting Strategies
Funny enough this one made it to the top. It’s actually not just about behavioral targeting, but it tries to paint the big pictures. Reading this article gives you a chance to understand how behavioral targeting can fit into a general marketing and advertising mix.
This articles probably made it to the top, because it had tons and tons of search terms in it. Actually most of the articles consisted of searches that lead people to the blog. But I guess my take on “why behavioral targeting is there to stay” is not too bad either.
Top 3: Segmentation Strategy
Another article that is more Wikipedia-style than news-style. It’s basically about how to find the right customers for your products – which in turn enhances your chances of them actually buying from you. Nice!
Top 4: Behavioral Targeting
This is a senior on the blog. It’s about … you might have guessed it … behavioral targeting. This is a nice one to link to from other blogs, when referring to the concept of behavioral targeting. Thanks for linking!
The titel suggest some prophecy-style insights into the world of behavioral targeting. It’s not. This is more a guideline of where we are moving in general with internet marketing. BT has an important role to play – this will also be true in 2011.
For some reason lot’s of people have heard about this specific instance of great marketing and were looking for more information on it. We were happy to supply them with it.
We are not just crazy about the possibilities of behavioral targeting, but we are also scientists. Actually we bring a very interesting mix of knowledge in the field of behavioral science and physics (and general IT knowledge) to the table. Thus it is only natural we are interesting in every possible way to hack behavioral targeting for research. And then feed that back into the loop…
A tactic without a strategy is – hm – often not very efficient. And while behavioral targeting is a great tool, it needs to fit into your strategy to make sense. Thus we tried widen the perspective and look at what works when and how. Great stuff to consider if you are planning to launch your campaign.
Top 9: Target Marketing
This is another Wiki-style article about the concept of target marketing. I think people actually enjoy reading stuff that is en-depth, but not too complex. Makes a good read on your iPad while sipping a high quality Cappuccino.
Last, but not least: This is the first interview we did. it made it into the top 10, which I hope for – as we are preparing many more interviews with companies that are leading the field of behavioral targeting. Expect more expert insight for CEO, CTO and other O’s that have something interesting to say.
Thank you all for reading the Blog – we’ll be back after the ad’s (-:
PS: Oh and by the way – if you want to request specific topics, feel free to contact us. We’ll do our best to delier you the information that you need to succeed online in 2011.
You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. Indeed, these companies aggregate and collect data in very complex ways using complicated tools that record user online behavior merged with other data. Many users are unaware that these companies know so much about them. This is the summary of an article by Michelle Kessler and Byron Acohido, which talks about targeting behavior and mining for online user data. You can get the pdf of the behavioral targeting article here: Data miners dig a little deeper
The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow. The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US online sales are expected to reach $1 trillion. This is the summary of an article by Gloria Boone, et al., discussing the importance of some forms of online advertising and its trends. You can get the PDF of the behavioral targeting article here: Emerging trends in online advertising
The technology of advertising is vital because of its financial contributions to communication and information technology services and products. Advertising research is good for financial reasons and for coming up with an efficient system for advertisers and a great experience for consumers. This is the summary of an article written by Kurt Patridge and Bo Begole, which discusses three types of activity-based advertising and their contributions to the advertising challenges that lie in the future. You can get the PDF of the behavioral targeting article here: Activity-based Advertising..
The past years, world economy has gone down. Thus, marketers went into a defensive crouch as they waited for world economy crisis to pass. The struggle and time for defensive, reactive measures is over. Today,marketers must look on the offensive ways to prove and increase the value of marketing by finding and exploiting opportunities to grow business. This is the summary of an article by John Frank, which talks about online marketing as an effective offensive step against the present economic downturn. You can get the PDF of the behavioral targeting article here: Get your head in the game
This is the summary of the article by Koen De Bock and Dirk Van den Poel, which presents a model for analyzing demographic information and click stream data to create web user demographic profiles. You can get the PDF of the behavioral targeting article here: Predicting web site audience demographics..
Behavioral targeting, the method of tracking a user’s internet surfing behavior to make targeted and personalized ads, is now geared up to merge with user cell phone data. This merging will result to an even more personalized advertising which will undoubtedly receive some criticism in light of privacy invasion. This is the summary of an article by Catherine Holahan, which looks at new and exciting advertisement possibilities: The Smartphone. You can get the PDF of the behavioral targeting article here: The Sell-Phone Revolution
Targeting strategies are generally used in terms of advertising as ways to maximize sales profits by directing marketing projects directly at the most likely consumer base. There are several different targeting strategies but the basic goal of each remains the same, to identify the target market or audience who is most likely going to be interested in buying your product so that you reach the people who will make a purchase. In general, the aim is to spend money reaching only consumers who want your services instead of a wide audience out of which only a few people may be interested in your services or products.
Along these lines, some of the most popular and frequently used targeting strategies are consumer marketing strategy, behavioral targeting, contextual targeting, and segment marketing. The common link of most of these targeting strategies is based around identifying the needs of your target audience and tailoring your marketing efforts so that you meet their needs and wants. Of course, in order for any of these strategies to work to their best they also require the proper consumer research to identify who your target audience is.
A popular offline targeting strategy is to create a brand name and style that carries a stigma that your target audience can identify with. For example, back in the nineties when the economy was still healthy Abercrombie and Fitch marketing affluence and exclusivity at middle class society and as a result created a clothing label out of thin air that was the requirement for all teens and college kids. Their success did not happen overnight as they participated in wide consumer research strategies throughout their period of success to provide what they deemed their audience wanted.
For an online business, targeting strategies include consumer research that focuses on the willingness of their target audience to spend versus the relative need they have for a product. It also focuses on the consumer behavioral habits of consumers which are roughly defined as browsing habits. Then, the real trick is placing marketing advertisements in an area where the target audience surfs that is directed at the research that defines what will make them bite. While it is a twofold process, the payout is that most browsers will take the chance to look at the product offering and maybe purchase versus a wide scale marketing effort that only succeeds in a few people taking a glance.