This is the summary of an article by Michael Garrity. It talks about the Federal Trade Commission’s involvement in how online companies may or may not use user data, which gives online advertising its intrinsic advantage over offline advertising. Here’s the link to the original behavioral targeting article: Tracking the Behavioral Targeted Ad Debate.
This is the summary of an article regarding the latest updates regarding the pros and cons of behavioral targeting and its role in analyzing the effectiveness of implementing “Do Not Track” Policy in improving online advertising and keeping it on the go.
This is the summary of a behavioral targeting article by Richard Harris. It talks about the difference between personalized targeting, which is initiated by the users themselves, and behavioral targeting, which is initiated by the marketer. Criticisms to both targeting techniques is misplaced, because they critics fail to see that this is simply good service, and is similar to what customer service personnel does in brick and mortar shops. Here is the link to the original behavioral targeting article: Personalized Targeting.
This is the summary of a blog article from level434.com. It introduces the concept of behavioral targeting, addresses several misconceptions regarding how user data is being used, privacy concerns, how its not only for ads, and its psychological aspects. Here’s the link to the original behavioral targeting article: Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy.
This is the summary of an article by Allison Klein, which talks about how marketers and advertisers spend a lot of time and effort trying to understand the behavior of consumers and what affects the decisions they make when purchasing. It also talks about the future of behavioral targeting. Here’s the link to the original behavioral targeting article: Sparking Convo: Data is Money.
This is the summary of an article from siteproppc.com. It talks about the fact that while customers know they are being tracked, that doesn’t necessarily mean that they know how that is being done, or what is the details of the tracking. Eventually, in the future, a balance will be met between consumers and how we can reach them.
A media contacts ebook on Behavioral Targeting reports the history of behavioral targeting, which is summarized in this article. Here’s the link to the original behavioral targeting e-book: MC Insight: Behavioral Targeting.
This is the summary of an article written by Ruben Corbo. It talks about how blending behavioral targeting with social media marketing increases conversions and sales, and recognizes that both social media marketing and behavioral targeting are very powerful tools. Social media has a vast amount of consumer resources which can then be utilized with behavioral targeting to “get in the mind of the user.” Here’s the link to the original behavioral targeting article: How to Blend Behavioral Targeting and Social Media Marketing.
This is the summary of an article in Skyje.com. It talks about how behavioral targeting works and what its benefits are for the publisher, online retailers and users. Here’s the link to the original behavioral targeting article: Optimizing Revenue – The 411 on Behavioral Targeting.
This is the summary of an article by Omer Tene. It talks about the “Do Not Track” proposal being the subject of much debate and discussion, in line with talks dealing with whether behavioral targeting is really helpful or not. Here’s the link to the original article: To Track or “Do Not Track” – That is the Question.