The following is a guest post from Ilana Bercovitz, a marketing associate at ReTargeter. ReTargeter is a full-service online display provider specializing in retargeting. You can find Ilana on Twitter and on Google+.
This is the summary of an article by Tom Hespos entitled “Can Facebook Really Triple its Ad Revenue by Embracing Ad Revenue?” It talks about how the answer to the question in this title is No, and goes on to explain two reasons why this won’t happen: advertiser demand won’t hold up, and the consumers won’t tolerate the creepiness of seeing ads in Facebook related to the sites they have previously visited. Here’s the link to the original behavioral targeting article: Can Facebook Really Triple its Ad Revenue by Embracing Ad Revenue?.
This is the summary of an article by Anil Batra. It talks about five steps to make before entering behavioral retargeting using Google Adwords. Here’s the link to the original behavioral targeting article: 5 Questions to ask before starting a Retargeting Campaign.
This is the summary of an article by Amy Manus. Here is the link to the behavioral targeting article: Rules to Live By When Implementing Behavioral Targeting Tactics.