Behavioral Advertising

Better Together: Dynamic Content Creation and Behavioral Targeting

March 19, 2012 Behavioural Targeting

This is the summary of an article by Jason Carmel and Juha Mertanen. You can get the pdf of the behavioral targeting article here: Better Together: Dynamic Content Creation and Behavioral Targeting. Companies use online optimization to have a serious presence in the world wide web. In particular, behavioral targeting is used to give visitors [...]

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Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

December 30, 2011 Behavioural Targeting

This is the summary of an article by Gavin Dunaway. You can get the original behavioral targeting article here: Suit Filed Against KISSmetrics And Pubs Over ETag Tracking. During the summer of 2009, Ashkan Soltani, a privacy research wrote a report about the undesirable use of Adobe Flash cookies that use respawning HTTP cookies that [...]

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The Essence of Behavioral Targeting

November 18, 2011 Behavioural Targeting

This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]

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Gender Differences in Facebook Privacy Matters

August 12, 2011 Behavioral Advertising

Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and [...]

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