Behavioral Advertising

Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

December 30, 2011 Behavioural Targeting
Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

This is the summary of an article by Gavin Dunaway. You can get the original behavioral targeting article here: Suit Filed Against KISSmetrics And Pubs Over ETag Tracking. During the summer of 2009, Ashkan Soltani, a privacy research wrote a report about the undesirable use of Adobe Flash cookies that use respawning HTTP cookies that [...]

Read the full article →

The Essence of Behavioral Targeting

November 18, 2011 Behavioural Targeting
The Essence of Behavioral Targeting

This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]

Read the full article →

Gender Differences in Facebook Privacy Matters

August 12, 2011 Behavioral Advertising
Gender Differences in Facebook Privacy Matters

Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and [...]

Read the full article →

Behavioral Advertising

April 22, 2011 Behavioral Advertising
Thumbnail image for Behavioral Advertising

Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits [...]

Read the full article →

The Value of Behavioral Targeting

March 27, 2011 Behavioural Targeting
The Value of Behavioral Targeting

Funding for online content has mostly been supplied through advertising. As a result, advertising is the most important factor for financing content such as blogs and social networking services, and it has a huge influence on the quality of Internet content we will see more of in the future. This is the summary of an [...]

Read the full article →