May 8, 2010
Behavioural Targeting
Behavioral targeting, the method of tracking a user’s internet surfing behavior to make targeted and personalized ads, is now geared up to merge with user cell phone data. This merging will result to an even more personalized advertising which will undoubtedly receive some criticism in light of privacy invasion. This is the summary of an [...]
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April 30, 2010
Behavioral Science
This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com You can get the PDF of the behavioral targeting article here: Behavioral Targeting: A Case Study of Consumer Tracking on Levis.com
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