December 5, 2009
Behavioural Targeting
Predictive behavioral targeting is the practice of anticipating the needs and wants of your current clients and using this information to base your marketing decisions on the assumption that the needs of your current clients will closely mock the needs of your future clients. Behavioral targeting by itself is generally defined as identifying consumer’s browsing [...]
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August 22, 2009
Behavioural Targeting
Google insights is an pretty amazing service. It can help find find data on all kind of keywords. Let’s take a look at our favorite keyword, which is of course “behavioral targeting”. You can see that there was some interest in behavioral targeting before the year 2007, but in 2007 there were was a real [...]
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