April 30, 2010
Behavioural Targeting
In this Youtube video Jack Myers and Mark Ghuneim explain what the implications of behavioral targeting are and what you should do as a business to use behavioral targeting AND have a good and open relationship with your customers.
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January 3, 2010
Behavioral Marketing
Target Marketing can be defined several different ways, but in general it is the practice of gearing your advertisements or marketing efforts directly to a specific group of consumers who would be the most interested in your product or service. While target marketing employs many other components of marketing such as consumer research, behavioral studies, [...]
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