Adwords

Retargeting Ads Follow Surfers to Other Sites

April 10, 2012 Behavioural Targeting
Retargeting Ads Follow Surfers to Other Sites

This is the summary of an article by Miguel Helft and Tanzina Vega. Here’s the link to the original behavioral targeting article: Retargeting Ads Follow Surfers to Other Sites. If you remotely show interest in buying a certain product that appears in a website, but decide not to for now, that product can follow you [...]

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The Future of Journalism

August 5, 2011 Behavioural Targeting
The Future of Journalism

There are three kinds of computer-assisted intelligence: augmented intelligence from individuals, collective intelligence from networking, and artificial intelligence from computers that mimic human intelligence. These three are merging, as well as the Internet and our minds, which also means that the kind of Journalism that we have now is influenced by these three intelligences. We [...]

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Behavioral Advertising

April 22, 2011 Behavioral Advertising
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Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits [...]

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Contextual Targeting

December 14, 2009 Behavioural Targeting
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Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]

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