August 5, 2011
Behavioural Targeting
There are three kinds of computer-assisted intelligence: augmented intelligence from individuals, collective intelligence from networking, and artificial intelligence from computers that mimic human intelligence. These three are merging, as well as the Internet and our minds, which also means that the kind of Journalism that we have now is influenced by these three intelligences. We [...]
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April 22, 2011
Behavioral Advertising
Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits [...]
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