This is the summary of an article by Allison Klein, which talks about how marketers and advertisers spend a lot of time and effort trying to understand the behavior of consumers and what affects the decisions they make when purchasing. It also talks about the future of behavioral targeting. Here’s the link to the original behavioral targeting article: Sparking Convo: Data is Money.
The past years, world economy has gone down. Thus, marketers went into a defensive crouch as they waited for world economy crisis to pass. The struggle and time for defensive, reactive measures is over. Today,marketers must look on the offensive ways to prove and increase the value of marketing by finding and exploiting opportunities to grow business. This is the summary of an article by John Frank, which talks about online marketing as an effective offensive step against the present economic downturn. You can get the PDF of the behavioral targeting article here: Get your head in the game