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Desperately Seeking the Consumer: Personal Search Engines

August 17, 2010 Behavioral Advertising
Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating traffic through the search function. This is the summary of an article by Theo Rhöle, which discusses the mediating role of search engines between user and advertiser. You [...]

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Data Miners Dig a Little Deeper

August 11, 2010 Behavioural Targeting
Data Miners Dig a Little Deeper

You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. [...]

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Yahoo’s New Behavior

July 10, 2010 Behavioral Marketing
Yahoo’s New Behavior

Yahoo’s behavioral targeting platforms are called “Engagers” and “Shoppers”. These products succeeded Yahoo’s former platforms, Impulse and Fusion. This is the summary of an article written by Anna Papadopoulos, which interviews Richard Frankel, Yahoo’s senior director of product marketing, and talks about the two new platforms. You can get the PDF of the behavioral targeting [...]

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Activity-based Advertising: Techniques and Challenges

July 4, 2010 Behavioral Advertising
Activity-based Advertising: Techniques and Challenges

The technology of advertising is vital because of its financial contributions to communication and information technology services and products. Advertising research is good for financial reasons and for coming up with an efficient system for advertisers and a great experience for consumers. This is the summary of an article written by Kurt Patridge and Bo [...]

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