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The Future of Journalism

August 5, 2011 Behavioural Targeting
The Future of Journalism

There are three kinds of computer-assisted intelligence: augmented intelligence from individuals, collective intelligence from networking, and artificial intelligence from computers that mimic human intelligence. These three are merging, as well as the Internet and our minds, which also means that the kind of Journalism that we have now is influenced by these three intelligences. We [...]

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Behavioral Marketing

April 22, 2011 Behavioral Marketing
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Behavioral marketing is the science of studying consumers actions in order to determine what products, topics, or conditions influence their decision to purchase a new product. In short, it is way to present a consumer with conditions that will make a new purchase possible certain, which is why it is a study of psychology and [...]

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Behavioral Advertising

April 22, 2011 Behavioral Advertising
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Behavioral advertising is a type of marketing that targets the interests of consumers in order to effectively stimulate their minds and concentrate their interests on a product. It is widely used in the online world in order to draw customers into websites that are similar to those they demonstrate interest in by studying browsing habits [...]

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Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

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Online display advertising: Targeting and obtrusiveness

July 23, 2010 Behavioural Targeting
Online display advertising: Targeting and obtrusiveness

Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi [...]

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