Behavioral Targeting Research
Behavioral Targeting isn’t new, but it is only now gaining widespread attention. There is actually quite a lot of researcher about behavioral targeting, because behavioral targeting in itself is a form of research. Thus the data uses to describe user behavior can also be combined and used in different ways to come to new research.
The following are mostly summaries of interesting articles about behavioral targeting I have found on the web. This list will be updated as new posts will be published regularly.
- Behavioral Targeting Blog
- Behavioral Advertising
- Suit Filed Against KISSmetrics and PUBS Over ETag Tracking
- AdChoices? Online Behavioral Advertising Compliance
- The Essence of Behavioral Targeting
- Eye-tracking Study of Ad Quality in Web Search
- Gender Differences in Facebook Privacy Matters
- Internet Users' Understanding of Behavioral Advertising
- An Economic Analysis of Keyword Advertising
- AdNext: Visit-Pattern-Aware Mobile Ads
- Behavioral On-Line Advertising
- AdMotional: Towards Personalized Online Ads
- Google Ads Based on Interests
- Behavioral Advertising
- What's advertising content worth?
- The Value of Behavioral Targeting
- Gender Demographic Targeting in Sponsored Search
- Online Targeting and Internet Media Planning
- Targeting & Retargeting Interview with Criteo
- Desperately Seeking the Consumer: Personal Search Engines
- Emerging Trends in Online Advertising
- Advertising’s Brave New World
- Activity-based Advertising: Techniques and Challenges
- Adnostic: Privacy Preserving Targeted Advertising
- Multi-web Clickstream Data for Predicting Audience Demographics
- A Different Look at Google Privacy
- Segmentation Strategy
- Behavioral Branding
- Behavioral Marketing
- 2010 Privacy and Data Security Developments
- Social Media Marketing Video
- The Essence of Behavioral Targeting
- Evidence of Online Shopping: A Consumer Perspective
- Online Marketing in the Sports Industry
- Internet Privacy Concerns and Online Purchasing Behavior
- Marketing on the Internet
- Online Advertising: Heterogeneity and Conflation in Market Design
- When to use behavioral data in marketing
- Behavioral Marketing
- Business Marketing
- Segmenting When it Matters
- Rethinking Marketing
- The “I Designed it Myself” Effect in Mass Customization
- The Price Precision Effect
- Local Behavioral Influences on Consumer Product Search Decisions
- A Meta-analytic Review of Choice Overload
- Consumer Behavioral Marketing
- The Evolution of Market Equalization on the Internet
- Switching Paradigms in Your Target Customer in Search Marketing
- Yahoo’s New Behavior
- Get Your Head in the Game
- Interactive Food and Beverage Marketing to Youth
- Behavioral Marketing Using Biometrics
- Behavioral targeting trends 2010
- Lead Generation Strategy
- Target Marketing
- Segment Marketing
- Consumer Marketing Strategy
- Behavioral Science
- Behavioural Targeting
- 2010 Privacy and Data Security Developments
- Sports Celebrity Influence on the Behavioral Intentions of Generation Y
- Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
- Behavioral Targeting: Pro-cookies vs anti-cookies
- Trends in Consumer Segmentation
- Behavioral Targeting Interview
- Internet Prevention Messages
- Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting
- Suit Filed Against KISSmetrics and PUBS Over ETag Tracking
- Web Advertising: The role of e-mail marketing
- Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry
- Location-based Mobile Ads: Hype Exceeds Interest
- How Trackers Can Learn Users' Names
- The Essence of Behavioral Targeting
- Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising
- Behind the Huge Growth of Social Media
- The Influence Of Contextual Priming on Advertising Effects
- Profiling Users to Perform Contextual Advertising
- Behavioral Targeting Blog - Google Ranking
- Security Games in Online Advertising
- The Economics of Online Advertising Industry
- Behavioral Targeting and e-commerce
- How Behavioral Targeting Changes the Web
- How much can Behavioral Targeting Help Online Advertising
- Google: A Giant in Mobile Search
- Behavioral Targeting Tactics
- Internet as a Recommendation Engine
- The Future of Journalism
- Fairness Through Awareness
- Google Agonizes on Privacy
- Blue Umbrella Receives Patent for Indoor LBS & Navigation
- Behavioral Targeting interview with Darren Johnson
- Behavioral Targeting Overview
- Who Welcomes Behavioral Targeting?
- The Value of Behavioral Targeting
- Targeting Strategies in Advertising
- Entrepreneur's behavior
- Top 10 Blog posts about Behavioral Targeting in 2010
- Positioning and Pricing in a Variety Seeking Market
- When More Alternatives Lead to Less Choice
- Gender Demographic Targeting in Sponsored Search
- Behavioral targeting: an effective marketing strategy
- Data Privacy: the Non-interactive Setting
- Data Miners Dig a Little Deeper
- Modeling Economic Compensation for Behavioral Targeting
- Behavioral Targeting "still" the next big thing
- Online display advertising: Targeting and obtrusiveness
- Blue Umbrella Inc. to Introduce First Indoor Navigation
- Targeting Implications for New and Old Media
- ISP-Enabled Behavioral Targeting without Deep Packet Inspection
- The Sell-Phone Revolution
- Jack Myers and Mark Ghuneim on Behavioral Targeting
- Behavioral Targeting: New Killer App for Research
- Behavioral targeting trends 2010
- When to use behavioral targeting
- Targeting Strategies
- Contextual Targeting
- Predictive Behavioral Targeting
- Market Targeting
- Behavioral Targeting
- Google Statistics for Behavioral Targeting
- What is Behavioral Targeting?