This is the summary of an article from the Keyword Catcher blog. It talks about what behavioral marketing is, why it is effective, and what its advantages are. Essentially, it extends a marketers options if he or she is unable to utilize site placements, but it also gives them the ability to reach out to a targeted, much more responsive, audience. Here’s the link to the original behavioral targeting article: The Effectiveness of Behavioral Marketing.
This is the summary of an article by Marco A. Janssen, which introduces a model to understand collective action in social networks. You can get the pdf of the original behavioral targeting article here: Targeting Individuals to Catalyze Collective Action in Social Networks.
This is the summary of articles by Paul Chapman from Companiesandmarket.com, and Kristen Schweizer from Bloomberg.com. Both articles talk about the strong growth of online advertising, and in particular, the fastest growing region in the online advertising market is the Asia-Pacific region. Here are the links to the original behavioral targeting articles: Online Advertising Market Showing Strong Potential in Asia-Pacific and Asia-Pacific To Pass North America As Biggest Ad Market In 2014.
This is the summary of an article by Mike Michalowicz. The article explains why behavioral marketing is not about manipulation as some critics put it to be. It encourages users to stop using noise marketing and start using behavioral marketing, and includes several tips on how to employ successful behavioral marketing. Here’s the link to the original behavioral targeting article: Behavioral Targeting- What it is and What it Surely Ain’t.
For advertisers, behavioral targeting is definitely useful. But that importance is not clear to some consumers. In fact, studies show that there is a huge difference between how users feel towards privacy and what they actually do in light of this concept. When it comes to behavioral targeting, it has been shown that consumers have different levels of skill and knowledge when it comes to privacy. This is the summary of an article by Donghee Yvette Wohn and Chandan Sarkar. You can get the pdf of the behavioral targeting article here: Expertise Matters: Privacy Perceptions and Practices in Response to Behavioral Targeting.
This is the summary of an article in Skyje.com. It talks about how behavioral targeting works and what its benefits are for the publisher, online retailers and users. Here’s the link to the original behavioral targeting article: Optimizing Revenue – The 411 on Behavioral Targeting.
This is the summary of an article by Maliheh Teimouri, et al. You can get the pdf of the behavioral targeting article here: The Effect of Electronic Service Quality on Customers Behavioral Intentions.
This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
It is possible to relate an individual’s behavior and his or her social contacts. There are a few startup companies already using that strategy, and calling it social targeting. Advertising would be even more effective if social signals are used alongside behavioral targeting. This is the summary of a behavioral targeting study by Kun Liu and Lei Tang. You an get the pdf of the behavioral targeting article here: Large-Scale Behavioral Targeting with a Social Twist.