This is the summary of a behavioral targeting article by Richard Harris. It talks about the difference between personalized targeting, which is initiated by the users themselves, and behavioral targeting, which is initiated by the marketer. Criticisms to both targeting techniques is misplaced, because they critics fail to see that this is simply good service, and is similar to what customer service personnel does in brick and mortar shops. Here is the link to the original behavioral targeting article: Personalized Targeting.
This is the summary of an article by Sarah Downey, which discusses the falseness of the claim of some advertisers who say that the Internet exists primarily because of tracking-based ad funds. Furthermore, the authors call for a conservation to tackle the far-reaching, daily and mostly invisible collection of user personal data, but that they are not necessarily against online advertising. Here’s the link to the original behavioral targeting article: The free internet will be just fine with Do Not Track. Here’s Why.
The following is a guest post from Ilana Bercovitz, a marketing associate at ReTargeter. ReTargeter is a full-service online display provider specializing in retargeting. You can find Ilana on Twitter and on Google+.
This is the summary of an article by Rob O’Regan, which talks about the ultimate question for choosing the right behavioral ad partner being “What do their customers say about them?” Vendors try to differentiate their offerings in terms of the following main categories: segmentation, technology, and pricing/payments. At the end of the day, the best way is to communicate with customers regarding what they think of the vendors, and not rely on testimonials. Here’s the link to the original behavioral targeting article: Choosing a Behavioral Ad Paratner: the Ultimate Question.
This is the summary of an article by Unibul, which talks about the high profile mobile payment systems that are popping up, with their main core focusing on geographically tracking consumers. It also talks about the legality of this type of data sharing, and gauges consumer sentiment regarding the service, which, it turns out in the survey, they strongly oppose. Here’s the link to the original behavioral targeting article: Mobile payments, Location Tracking and Consumer Privacy.
This is the summary of a blog article from level434.com. It introduces the concept of behavioral targeting, addresses several misconceptions regarding how user data is being used, privacy concerns, how its not only for ads, and its psychological aspects. Here’s the link to the original behavioral targeting article: Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy.
This is the summary of an article by Allison Klein, which talks about how marketers and advertisers spend a lot of time and effort trying to understand the behavior of consumers and what affects the decisions they make when purchasing. It also talks about the future of behavioral targeting. Here’s the link to the original behavioral targeting article: Sparking Convo: Data is Money.
This is the summary of an article from siteproppc.com. It talks about the fact that while customers know they are being tracked, that doesn’t necessarily mean that they know how that is being done, or what is the details of the tracking. Eventually, in the future, a balance will be met between consumers and how we can reach them.
This is the summary of a behavioral targeting article by Rajesh Kumar. It talks about how behavioral marketing is a must for all business entities as it increases conversions and revenues incredibly. Furthermore, it emphasizes that online visitors are real individuals, so research regarding targeting is a must with behavioral targeting. Here’s the link to the original behavioral targeting article: Targeting with Behavioral Marketing: The Latest Buzzword.
This is the summary of an article by Vengai Madzima. It talks about the segmentation of three distinct markets in Zimbabwe with regards to the country’s real estate situation. The consumer market is diverse, and that each particular group has their own particular tastes and preferences.