March 11, 2012
Behavioural Targeting
This is the summary of an article by Bernard J. Jansen and Simone Schuster. You can get the pdf of the behavioral targeting article here: Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising. Search engine marketing comes in various terms, such as search engine advertising, pay-per-click and keyword advertising. It is used [...]
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February 24, 2012
Behavioural Targeting
This is the summary of an article by Ethan Liever and Chad Syverson for the Oxford Handbook of the Digital Economy. You can get the pdf of the behavioral targeting article here: Online vs Offline Competition. Jeff Bezos, founder, president and CEO of Amazon.com, understood the advantages of his online business selling books. Consumers can [...]
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