Behavioral Targeting Blog

Location-based Mobile Ads: Hype Exceeds Interest

December 9, 2011 Behavioural Targeting

This is the summary of an article by Jeff Sonderman. You can find the original behavioral targeting article here: For location-based mobile ads, hype exceeds interest. The Millenial Media ad network reports only 20 percent of mobile ad campaigns use location targeting so far, during the second quarter of 2011. 19 percent use gender or [...]

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How Trackers Can Learn Users’ Names

December 2, 2011 Behavioural Targeting

This is the summary of an article by Wendy Davis. Here’s the link to the original behavioral targeting article: How Trackers Can Learn Users’ Names Jonathan Mayer, from the Stanford Center for Internet & Society has reported that ad networks have violated their privacy policies because they continue to track users who have opted out [...]

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AdChoices? Online Behavioral Advertising Compliance

November 25, 2011 Behavioral Advertising

This is the summary of a behavioral targeting article by Saranga Komanduri, et al. You can get the pdf of the behavioral targeting article here: AdChoices? Compliance with Online Behavioral Advertising Notice and Choice Requirements

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The Essence of Behavioral Targeting

November 18, 2011 Behavioural Targeting

This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]

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Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

November 11, 2011 Behavioural Targeting

The most popular device for personal communication is the cellphone, and so it is very appealing to marketers. Exploitation of this medium is the subject of many studies and attempts to develop innovative strategies, no lesser among them location-based services (LBS) and their potential as initiatives for targeted advertising. According to Mitchelle and Whitmore, LBS [...]

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Behind the Huge Growth of Social Media

November 4, 2011 Behavioural Targeting

This is the summary of an article by Diego Vasquez. You can get the pdf of the behavioral targeting article here:Behind the Huge Growth of Social Media. Ad spending and social media will grow tremendously over the coming years. By 2015, spending for ads will quadruple since last year’s 2.1 billion dollars, to the new [...]

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The Influence Of Contextual Priming on Advertising Effects

October 28, 2011 Behavioural Targeting

This is the summary of an article by Youjae Yi. You can get the pdf of the behavioral targeting article here: The Influence Of Contextual Priming on Advertising Effects. Product advertisements may be evaluated differently by different users. For example, if one ad implies that a car is large, one person might think then that [...]

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Profiling Users to Perform Contextual Advertising

October 21, 2011 Behavioural Targeting

This is the summary of an article by Andrea Addis, Giuliano Armando, and Eloisa Vargiu. You can get the pdf of the behavioral targeting article here: Profiling Users to Perform Contextual Advertising Most of the advertisements that we see online are called sponsored links, from sponsored search advertising and contextual advertising. These ads are small [...]

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