Behavioral Targeting Blog

Better Together: Dynamic Content Creation and Behavioral Targeting

March 19, 2012 Behavioural Targeting

This is the summary of an article by Jason Carmel and Juha Mertanen. You can get the pdf of the behavioral targeting article here: Better Together: Dynamic Content Creation and Behavioral Targeting. Companies use online optimization to have a serious presence in the world wide web. In particular, behavioral targeting is used to give visitors [...]

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Targeting Individuals to Catalyze Collective Action in Social Networks

March 16, 2012 Behavioural Targeting

This is the summary of an article by Marco Janssen. You can get the pdf of the behavioral targeting article here: Targeting Individuals to Catalyze Collective Action in Social Network. A lot of the challenges that our society faces today are problems that require collective action, such as climate change. It is very important to [...]

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Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising

March 11, 2012 Behavioural Targeting

This is the summary of an article by Bernard J. Jansen and Simone Schuster. You can get the pdf of the behavioral targeting article here: Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising. Search engine marketing comes in various terms, such as search engine advertising, pay-per-click and keyword advertising. It is used [...]

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Online vs Offline Competition

February 24, 2012 Behavioural Targeting

This is the summary of an article by Ethan Liever and Chad Syverson for the Oxford Handbook of the Digital Economy. You can get the pdf of the behavioral targeting article here: Online vs Offline Competition. Jeff Bezos, founder, president and CEO of Amazon.com, understood the advantages of his online business selling books. Consumers can [...]

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2010 Privacy and Data Security Developments

February 21, 2012 Behavioural Targeting

This is the summary of an article by Patricia E.M. Covington and Meghan Musselman. You can get the pdf of the behavioral targeting article here: 2010 Privacy and Data Security Developments. The decade ending 2010 is great for new laws and regulations made for protecting online consumers in terms of secure data and privacy. It [...]

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Sports Celebrity Influence on the Behavioral Intentions of Generation Y

February 10, 2012 Behavioural Targeting

This is the summary of an article by Alan J. Bush, et al. You can get the pdf of the behavioral targeting article here: Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Sports celebrities are role models in today’s media culture. Advertisers have taken advantage of this, and many of our spokespersons today [...]

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Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

February 5, 2012 Behavioural Targeting

This is the summary of an article by Marious Koufaris. You can get the pdf of the behavioral targeting article here: Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Behaviors of consumer on the Internet are unique in terms of the two main players. Online consumers are also computer users, while [...]

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Behavioral Targeting: Pro-cookies vs anti-cookies

January 30, 2012 Behavioural Targeting

Opinions about behavioral targeting are divided. Some are pro-behavioral targeting while others are anti-behavioral targeting. A recent study on individuals that understand and work in the online ad industry was conducted. However, these individuals may or may not fully understand the whole concept of behavioral targeting. The study shows that around 25 percent of individuals [...]

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Trends in Consumer Segmentation

January 26, 2012 Behavioural Targeting

This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation. Consumer generated media, such as product review sites and social networking sites have allowed online consumers the [...]

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Behavioral Targeting Interview

January 19, 2012 Behavioural Targeting

Online Marketing Düsseldorf 2007 This is a video about behavioral targeting with Frank Wagner. Frank Wagner tells how he explains to his mother what his job in behavioral marketing is all about.

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