This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
Everyday, millions of people log in to the Internet to read the news, do some research, email a friend, chat with a celebrity, update their blog, and do a host of other activities. Due to its affordability, accessibility and instant communication capabilities, the Net has become the place to be in this age of computers and wireless technology. Thus, it is no surprise that business owners are also using it to reach millions upon millions of potential customers.
A Growing Industry
Indeed, the growth of online advertising has been phenomenal, with Mashable.com reporting that the industry has made more than eight billion dollars in the first quarter of 2012 alone. Clearly, these figures indicate the huge role of cyberspace in the advertising industry. It would be a huge mistake if entrepreneurs did not take the chance to feature their businesses online.
A Mobile World
Without a doubt, the world today is more “mobile” than ever. The list of electronic gadgets that people use is getting longer by the day. Whether working from home or in an office, professionals spend a lot of time on their laptops or personal computers. Likewise, many students bring a tablet to school, for reading notes or doing research. Meanwhile, practically everybody carries around a smartphone wherever they go. All of these devices can be used to access the Internet, which means that the probability of them viewing an online ad is huge!
In recent years, social networks have become extremely popular among online users. Among the more well-known sites are Facebook, LinkedIn, Multiply, Pinterest, and Twitter. Notably, Facebook and Multiply are typically used by friends and family who like to stay in touch with one another. Twitter is a micro-blogging tool that is currently being used by many celebrities to connect with their fans, while LinkedIn is geared more toward creating business networks.
Though they vary in appearance, purpose, and capabilities, all of these networks are hosting millions of individual accounts. Each of these users has interests, preferences and needs that online advertisers can take note of in promoting their business products and services. Moreover, these users, once they try out a product and are satisfied, can also use the social networks in recommending it to their online friends and “followers.”
More than ever, the Internet will surely be a major tool for communication, information dissemination, and business for a long time. In the field of advertising, it is opening many doorways of possibilities for both the business owner and the consumer. On the one hand, entrepreneurs can use it to present their products, as well as gather information about what customers are interested in. Similarly, consumers can benefit by reading product reviews, asking questions, and interacting with sellers first before making a purchase.