Internet Behavioral Targeting Research
Behavioral Targeting isn’t new, but it is only now gaining widespread attention. There is actually quite a lot of researcher about behavioral targeting, because behavioral targeting in itself is a form of research. Thus the data uses to describe user behavior can also be combined and used in different ways to come to new research.
This is a list of interesting articles I have found on the web.
So far it is unordered and uncommented.
Please contact me if you know additional research on
behavioral targeting that should be on the list.
- http://www.dmipartners.com/pdf/news/adage01.23.07behavioral.pdf
- http://csis.pace.edu/~dwyer/research/AMCISDwyer2009.pdf
- http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2008/1883
- http://www.humanidades.uspceu.es/pdf/articulo11Emergingtrends.pdf
- http://www.neighborhoodamerica.com/docs/BusinessWeek%204.13.07.pdf
- http://www.usatoday.com/educate/college/academics/casestudies/pdfs/20061012-cybersecurity-collegiate.pdf
- http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2326/2156
- http://www.rotman.utoronto.ca/~agoldfarb/GoldfarbTucker-intrusiveness.pdf
- http://www.sehmarketing.com/files/WSJarticleAdvertisingsBraveNewWorld.pdf
- http://www.stjohns.edu/media/3/9da6177691fd45a7af452412e7b4caf9.pdf
- http://www.parc.com/content/attachments/ActivityBasedAdv-PervasiveAdv-2009.pdf
- http://crypto.stanford.edu/adnostic/adnostic.pdf
- http://books.nips.cc/papers/files/nips22/NIPS2009_0558.pdf
- http://networks.cs.northwestern.edu/publications/adver.pdf
- http://www.cscic.state.ny.us/security/conferences/security/2009/documents/ASIA09FinalProceedings070109.pdf#page=11
- http://www.cruiseonefranchise.com/pdfs/media/Marketing-News-CoverFeb-09-SJ.pdf
- http://digitalads.org/documents/Chester_Montgomery_NPLAN_BMSG_memo.pdf
- http://www.cluteinstitute-onlinejournals.com/PDFs/839.pdf
- http://pages.stern.nyu.edu/~bakos/wise/papers/wise2009-3a1_paper.pdf
- http://www.feb.ugent.be/nl/Ondz/WP/Papers/wp_09_618.pdf