Internet Behavioral Targeting Research
Behavioral Targeting isn’t new, but it is only now gaining widespread attention. There is actually quite a lot of researcher about behavioral targeting, because behavioral targeting in itself is a form of research. Thus the data uses to describe user behavior can also be combined and used in different ways to come to new research.
The following are summaries of interesting articles I have found on the web which are published on this site. This list will be updated as new posts will be published regularly.
- Behavioral Targeting: New Killer App for Research - This article describes how Snapple uses tactic to find unexpected affinity group for premium green teas.
- Case Study: Consumer Tracking on Levis.com – This article describes how users are tracked on Levis.com
- The Sell-phone Revolution – This article looks at new and exciting advertisement possibilities: The Smartphone.
- Behavioral Marketing Using Biometrics – This article talks about the pros and cons of recent behavioral marketing techniques, and the use of biometrics to improve these techniques.
- Interactive Food and Beverage Marketing to Youth – This article talks about the impact of online advertising by food companies on the youth, particularly their health.
We are busy summarizing the following PDF articles on behavioral targeting and putting them up on the blog.
Please contact me if you know additional research on
behavioral targeting that should be on the list.
- Desperately Seeking the Consumer -Â http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2008/1883
- Emerging Trends in Online Advertising – http://www.humanidades.uspceu.es/pdf/articulo11Emergingtrends.pdf
- Data Miners Dig a Little Deeper – http://www.usatoday.com/educate/college/academics/casestudies/pdfs/20061012-cybersecurity-collegiate.pdf
- Beyond Google and Evil – http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2326/2156
- Online Display Ads: Targeting and Obtrusiveness – http://www.rotman.utoronto.ca/~agoldfarb/GoldfarbTucker-intrusiveness.pdf
- Advertising’s Brave New World – http://www.sehmarketing.com/files/WSJarticleAdvertisingsBraveNewWorld.pdf
- Yahoo’s New Behavior – http://www.stjohns.edu/media/3/9da6177691fd45a7af452412e7b4caf9.pdf
- Activity-based Advertising: Techniques and Challenges – http://www.parc.com/content/attachments/ActivityBasedAdv-PervasiveAdv-2009.pdf
- Adnostic: Privacy Preserving Targeted Advertising – http://crypto.stanford.edu/adnostic/adnostic.pdf
- Factor Modelling for Advertisement Targeting - http://books.nips.cc/papers/files/nips22/NIPS2009_0558.pdf
- ISP-enabled Behavioral Targeting Without Deep Packet Inspection – http://networks.cs.northwestern.edu/publications/adver.pdf
- Behavior Targeting and Economic Compensation – http://www.cscic.state.ny.us/security/conferences/security/2009/documents/ASIA09FinalProceedings070109.pdf#page=11
- Get Your Head in the Game – http://www.cruiseonefranchise.com/pdfs/media/Marketing-News-CoverFeb-09-SJ.pdf
- Targeting Implications for Old and New Media - http://pages.stern.nyu.edu/~bakos/wise/papers/wise2009-3a1_paper.pdf
- Multi-website Clickstream Data for Predicting Audience Demographics – http://www.feb.ugent.be/nl/Ondz/WP/Papers/wp_09_618.pdf