Address: 541 Cowper Street Palo Alto, CA 94301-1803
Phone: (650) 320-7646
Criteo is all about pushing the right item to the right person at the right time and on the right web page.
With billions of highly targeted real-time personalized recommendations served to thousands of websites, Criteo aims to become the most widely used real-time personalized recommendation solution on the Web.
Personalization can help discover information one would not have found on his own, sites one never knew existed, based on users past behaviors and interests. Personalization and recommendations aid discovery. Discovery is about leveraging the long tail of huge catalogs that would be extremely difficult for a user to browse. It’s hard to find something if you didn’t know it existed. It’s even harder to find something if you can’t easily define exactly what you are looking for.
Criteo offers its personalized retargeting solution on a pay-per-click (PPC) business model — charging only for clicks (CPC) that bring prospects back to the clients’ website. While others in the industry continue to charge based on cost-per-banner impressions served (CPM), cost-per-”engagement” with banners (CPE) or cost-per-action (CPA), which include view-through purchases resulting after a website visitor was exposed to, rather than clicked on, a retargeted banner. These view-through purchases cannot be directly attributed to viewing a retargeting banner.