This is the summary of an article written by Ruben Corbo. It talks about how blending behavioral targeting with social media marketing increases conversions and sales, and recognizes that both social media marketing and behavioral targeting are very powerful tools. Social media has a vast amount of consumer resources which can then be utilized with behavioral targeting to “get in the mind of the user.” Here’s the link to the original behavioral targeting article: How to Blend Behavioral Targeting and Social Media Marketing.
For quite some time now, online businesses all over the world have been using behavioral targeting methods. This is not surprising since behavioral targeting, when used strategically and wisely, can really benefit entrepreneurs online. Knowing about it is essential, since the social media these days is one of the most major channels where one can learn about customer behavior. Thus, social networks have great potential in boosting a business’ profits.
Behavioral Targeting: In a Nutshell
Behavioral targeting, basically, is an approach typically used by advertisers, marketers, and online businesses. Its primary purpose is to enhance the marketing of a company’s products and service, thereby leading to increase in sales and revenues.
Through behavioral targeting, the online behavior of potential customers are observed and analyzed. The information collected is then utilized to help design or improve a marketing campaign. This involves driving more visitors toward a website, enticing them to click on ads, encouraging them to make try-out or a purchase, and other engaging activities.
Behavioral Targeting & Social Media
Social media, on the other hand, consists of tools that can help to promote a company’s service or product. Because of their interactive nature, social networks also enhance communication between sellers and buyers, making them very powerful tools in marketing and selling.
Boosting Sales & Profit
Through social networks such as Twitter and Facebook, online users can be converted from mere online visitors to loyal customers. With a Facebook account, for example, a company can utilize behavioral targeting in creating content that would be most appealing to their “fans” or the people who “liked” their page. Through this, a company can also keep track of the number of people who liked a particular advertisement, their comments, inquiries, and other concerns.
Putting together social media and behavioral targeting techniques is particularly helpful in customizing or personalizing ad content. For instance, Facebook users who have clicked on a specific page several times could be targeted with an advertisement related to the content of that page.
In essence, they are “matched” with material that they might find interesting. This is really important because different people would have different preferences; some may be looking for children’s toys, while others are interested in fashion and accessories.
Indeed, combining social media marketing with behavioral targeting holds many possibilities for any business that have taken their campaigns online. Social media hosts tools and networks that encourage interaction, while behavioral targeting assists in learning more about customer behavior.
Of course, it is necessary that companies study first which strategies would work best for them. In coming up with the perfect combination of social media and behavioral targeting techniques, any company will surely be successful in terms of sales and profits.