Behavioural Targeting

How Trackers Can Learn Users’ Names

December 2, 2011 Behavioural Targeting
How Trackers Can Learn Users' Names

This is the summary of an article by Wendy Davis. Here’s the link to the original behavioral targeting article: How Trackers Can Learn Users’ Names Jonathan Mayer, from the Stanford Center for Internet & Society has reported that ad networks have violated their privacy policies because they continue to track users who have opted out [...]

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The Essence of Behavioral Targeting

November 18, 2011 Behavioural Targeting
The Essence of Behavioral Targeting

This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf of the free behavioral targeting e-book here: The Essence of Behavioral Targeting. As this is a very broad e-book, [...]

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Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

November 11, 2011 Behavioural Targeting
Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising

The most popular device for personal communication is the cellphone, and so it is very appealing to marketers. Exploitation of this medium is the subject of many studies and attempts to develop innovative strategies, no lesser among them location-based services (LBS) and their potential as initiatives for targeted advertising. According to Mitchelle and Whitmore, LBS [...]

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Behind the Huge Growth of Social Media

November 4, 2011 Behavioural Targeting

This is the summary of an article by Diego Vasquez. You can get the pdf of the behavioral targeting article here:Behind the Huge Growth of Social Media. Ad spending and social media will grow tremendously over the coming years. By 2015, spending for ads will quadruple since last year’s 2.1 billion dollars, to the new [...]

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The Influence Of Contextual Priming on Advertising Effects

October 28, 2011 Behavioural Targeting
The Influence Of Contextual Priming on Advertising Effects

This is the summary of an article by Youjae Yi. You can get the pdf of the behavioral targeting article here: The Influence Of Contextual Priming on Advertising Effects. Product advertisements may be evaluated differently by different users. For example, if one ad implies that a car is large, one person might think then that [...]

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Behavioral Targeting Blog – Google Ranking

October 17, 2011 Behavioural Targeting

I thought it would be fun to show you some rankings of the Behavioral Targeting Blog in Google. This is just a selection of queries for which behavioraltargeting.biz pops up as a hit. We are trying hard to find out what interests you – so we also look at the search queries in order to [...]

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Security Games in Online Advertising

October 14, 2011 Behavioural Targeting
Security Games in Online Advertising

This is the summary of an article by David C. Parkes and Nevena Vratonjic, et al. You can get the pdf of the behavioral targeting article here: Security Games in Online Advertising: Can Ads Help Secure the Web?. Internet Service Providers, or ISPs, are originally made to give users internet access faithfully, without them interfering [...]

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The Economics of Online Advertising Industry

October 7, 2011 Behavioural Targeting
The Economics of Online Advertising Industry

This is the summary of an article by David Evans. You can get the pdf of the behavioral targeting article here: The Economics of Online Advertising Industry. Online advertising will definitely increase in a significant way, as more and more people have access to the Internet through various devices, including the current trend in mobile [...]

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Behavioral Targeting and e-commerce

September 30, 2011 Behavioural Targeting
Behavioral Targeting and e-commerce

In e-commerce, trust is very important to keep your business opportunities and consumers intact. The more trust a certain party has on another, the more willing that party is to accept the potential risks from the misconduct of the other party. Trust is also mutually dependent to privacy. In fact, the two are very important [...]

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