Behavioural Targeting

Online vs Offline Competition

February 24, 2012 Behavioural Targeting
Online vs Offline Competition

This is the summary of an article by Ethan Liever and Chad Syverson for the Oxford Handbook of the Digital Economy. You can get the pdf of the behavioral targeting article here: Online vs Offline Competition. Jeff Bezos, founder, president and CEO of Amazon.com, understood the advantages of his online business selling books. Consumers can [...]

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2010 Privacy and Data Security Developments

February 21, 2012 Behavioural Targeting
2010 Privacy and Data Security Developments

This is the summary of an article by Patricia E.M. Covington and Meghan Musselman. You can get the pdf of the behavioral targeting article here: 2010 Privacy and Data Security Developments. The decade ending 2010 is great for new laws and regulations made for protecting online consumers in terms of secure data and privacy. It [...]

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Sports Celebrity Influence on the Behavioral Intentions of Generation Y

February 10, 2012 Behavioural Targeting
Sports Celebrity Influence on the Behavioral Intentions of Generation Y

This is the summary of an article by Alan J. Bush, et al. You can get the pdf of the behavioral targeting article here: Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Sports celebrities are role models in today’s media culture. Advertisers have taken advantage of this, and many of our spokespersons today [...]

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Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

February 5, 2012 Behavioural Targeting
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

This is the summary of an article by Marious Koufaris. You can get the pdf of the behavioral targeting article here: Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Behaviors of consumer on the Internet are unique in terms of the two main players. Online consumers are also computer users, while [...]

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Behavioral Targeting: Pro-cookies vs anti-cookies

January 30, 2012 Behavioural Targeting
Behavioral Targeting: Pro-cookies vs anti-cookies

Opinions about behavioral targeting are divided. Some are pro-behavioral targeting while others are anti-behavioral targeting. A recent study on individuals that understand and work in the online ad industry was conducted. However, these individuals may or may not fully understand the whole concept of behavioral targeting. The study shows that around 25 percent of individuals [...]

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Trends in Consumer Segmentation

January 26, 2012 Behavioural Targeting
Trends in Consumer Segmentation

This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation. Consumer generated media, such as product review sites and social networking sites have allowed online consumers the [...]

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Behavioral Targeting Interview

January 19, 2012 Behavioural Targeting
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Online Marketing Düsseldorf 2007 This is a video about behavioral targeting with Frank Wagner. Frank Wagner tells how he explains to his mother what his job in behavioral marketing is all about.

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Internet Prevention Messages

January 15, 2012 Behavioural Targeting
Internet Prevention Messages

This is the summary of an article by Michele Ybarra, et al. You can get the pdf of the behavioral targeting article here: Internet Prevention Messages: Targeting the Right Online Behaviors. The Internet is a place for 9 percent of online youth being harrassed which could lead to emotional distress and other psychosocial problems. Advocates [...]

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Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

January 6, 2012 Behavioural Targeting
Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

This is the summary of an article by Markus Svensen, et al. You can get the pdf of the behavioral targeting article here: Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting. The estimated value of online advertising for the year 2011 is 28.5 billion dollars. With online advertising, you can reach a wide audience [...]

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Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

December 30, 2011 Behavioural Targeting
Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

This is the summary of an article by Gavin Dunaway. You can get the original behavioral targeting article here: Suit Filed Against KISSmetrics And Pubs Over ETag Tracking. During the summer of 2009, Ashkan Soltani, a privacy research wrote a report about the undesirable use of Adobe Flash cookies that use respawning HTTP cookies that [...]

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