Behavioural Targeting

Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

February 5, 2012 Behavioural Targeting
Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior

This is the summary of an article by Marious Koufaris. You can get the pdf of the behavioral targeting article here: Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior. Behaviors of consumer on the Internet are unique in terms of the two main players. Online consumers are also computer users, while [...]

Read the full article →

Behavioral Targeting: Pro-cookies vs anti-cookies

January 30, 2012 Behavioural Targeting
Behavioral Targeting: Pro-cookies vs anti-cookies

Opinions about behavioral targeting are divided. Some are pro-behavioral targeting while others are anti-behavioral targeting. A recent study on individuals that understand and work in the online ad industry was conducted. However, these individuals may or may not fully understand the whole concept of behavioral targeting. The study shows that around 25 percent of individuals [...]

Read the full article →

Trends in Consumer Segmentation

January 26, 2012 Behavioural Targeting
Trends in Consumer Segmentation

This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation. Consumer generated media, such as product review sites and social networking sites have allowed online consumers the [...]

Read the full article →

Behavioral Targeting Interview

January 19, 2012 Behavioural Targeting
Thumbnail image for Behavioral Targeting Interview

Online Marketing Düsseldorf 2007 This is a video about behavioral targeting with Frank Wagner. Frank Wagner tells how he explains to his mother what his job in behavioral marketing is all about.

Read the full article →

Internet Prevention Messages

January 15, 2012 Behavioural Targeting
Internet Prevention Messages

This is the summary of an article by Michele Ybarra, et al. You can get the pdf of the behavioral targeting article here: Internet Prevention Messages: Targeting the Right Online Behaviors. The Internet is a place for 9 percent of online youth being harrassed which could lead to emotional distress and other psychosocial problems. Advocates [...]

Read the full article →

Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

January 6, 2012 Behavioural Targeting
Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

This is the summary of an article by Markus Svensen, et al. You can get the pdf of the behavioral targeting article here: Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting. The estimated value of online advertising for the year 2011 is 28.5 billion dollars. With online advertising, you can reach a wide audience [...]

Read the full article →

Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

December 30, 2011 Behavioural Targeting
Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

This is the summary of an article by Gavin Dunaway. You can get the original behavioral targeting article here: Suit Filed Against KISSmetrics And Pubs Over ETag Tracking. During the summer of 2009, Ashkan Soltani, a privacy research wrote a report about the undesirable use of Adobe Flash cookies that use respawning HTTP cookies that [...]

Read the full article →

Web Advertising: The role of e-mail marketing

December 23, 2011 Behavioural Targeting
Web Advertising: The role of e-mail marketing

This article is a summary of the behavioral targeting study by Fional Ellis-Chadwick and Neil F. Doherty. You can get the pdf here: Web Advertising: The role of e-mail marketing. Ellis-Chadwick F, Doherty NF, Web advertising: The role of e-mail marketing, J Bus Res (2011), doi:10.1016/j. jbusres.2011.01.005 The authors investigate permission-based email marketing and the [...]

Read the full article →

Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry

December 16, 2011 Behavioural Targeting
Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry

This is the summary of an article by Kraig Koch. You can find the original behavioral targeting article here: Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry Online behavioral advertising serves as a main component for online marketing, gaining widespread popularity but at the same time, getting lots of critcisms from privacy advocates. [...]

Read the full article →

Location-based Mobile Ads: Hype Exceeds Interest

December 9, 2011 Behavioural Targeting
Location-based Mobile Ads: Hype Exceeds Interest

This is the summary of an article by Jeff Sonderman. You can find the original behavioral targeting article here: For location-based mobile ads, hype exceeds interest. The Millenial Media ad network reports only 20 percent of mobile ad campaigns use location targeting so far, during the second quarter of 2011. 19 percent use gender or [...]

Read the full article →

← Previous Entries