From the category archives:

Behavioural Targeting

Targeting Strategies

January 18, 2010 Behavioural Targeting
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Targeting strategies are generally used in terms of advertising as ways to maximize sales profits by directing marketing projects directly at the most likely consumer base. There are several different targeting strategies but the basic goal of each remains the same, to identify the target market or audience who is most likely going to be [...]

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Contextual Targeting

December 14, 2009 Behavioural Targeting
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Contextual targeting is the practice of aiming your advertising efforts directly at the audience who is interested in your product. At its core, it is an advanced form of context advertising online or a smart form of context advertising based on the content that is provided within a website. The aim of contextual targeting is [...]

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Predictive Behavioral Targeting

December 5, 2009 Behavioural Targeting
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Predictive behavioral targeting is the practice of anticipating the needs and wants of your current clients and using this information to base your marketing decisions on the assumption that the needs of your current clients will closely mock the needs of your future clients. Behavioral targeting by itself is generally defined as identifying consumer’s browsing [...]

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Market Targeting

November 28, 2009 Behavioural Targeting
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The principle of market targeting is defined pretty much the way you would expect, simply put the technique involves studying consumer trends of a target buying audience to determine what the most effective way to market a product is. A simple example of market targeting is taking a small sample of consumers who purchase Blu-ray [...]

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Behavioral Targeting

September 1, 2009 Behavioural Targeting
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If you own an online company that needs promotion you can spend your time looking for customers who want to purchase your products, or you can cut time and costs by utilizing behavioral targeting tactics and focusing your advertising efforts on your target audience. This way you can ensure that your advertising and marketing efforts [...]

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