Behavioral Targeting > Archive by category 'Behavioural Targeting'

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Behavioural Targeting

Data Miners Dig a Little Deeper

August 11, 2010 Behavioural Targeting
Data Miners Dig a Little Deeper

You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. [...]

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Modeling Economic Compensation for Behavioral Targeting

July 29, 2010 Behavioural Targeting
Modeling Economic Compensation for Behavioral Targeting

A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some concerned citizens are calling it an invasion of privacy. This concern is even more prevalent with the cooperation of Internet service providers (ISPs), [...]

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Behavioral Targeting “still” the next big thing

July 28, 2010 Behavioural Targeting

When I launched Behavioraltargeting.biz last year I did not think that it would interest many people. Actually – let’s be honest about this: I put up some content to make the domain “sell-able”. I didn’t expect what happened next: People started reading and asking questions. I actually got curious…and behavioral targeting fits pretty well in [...]

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Online display advertising: Targeting and obtrusiveness

July 23, 2010 Behavioural Targeting
Online display advertising: Targeting and obtrusiveness

Response rates to banner ads have decreased dramatically, paving the way for two strategies for online advertising. One is ads incorporating audio and video to make them more appealing, and the other is Google developing Adsense; displaying simple text ads that are targeted to content. This is the summary of an article written by Avi [...]

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Blue Umbrella Inc. to Introduce First Indoor Navigation

June 18, 2010 Behavioural Targeting

Parkland, Florida. — Monday, June 14, 2010 —Blue Umbrella Inc. An R&D company pioneering in indoor navigation, today announced an indoor navigation solution that according to the company president and chief scientist “will have a game changing” impact on the market. The solution aims to open an untapped market – the indoor, where we spend [...]

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Targeting Implications for New and Old Media

June 9, 2010 Behavioural Targeting
Targeting Implications for New and Old Media

The internet has become a major avenue for advertising, toppling down other traditional media such as TV and newspapers. Newspaper ads, in particular, have shown significant drops in annual revenues over the years because of competition from internet advertising. According to many, the unique feature of the internet is its ability to give out information [...]

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