Behavioural Targeting

Retargeting Ads Using Email Behavior

May 17, 2013 Behavioural Targeting
Retargeting Ads Using Email Behavior

This is the summary of an article by Tim Peterson. It talks about  email retargeting, which is the process of tagging subscribers with identifiers and targeting online display advertisements to those consumers. Targeting is based on their email behavior. Email retargeting has been found to increase consumer reach and touch them more frequently, among other [...]

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Tracking the Behavioral Targeted Ad Debate

May 3, 2013 Behavioural Targeting
Tracking the Behavioral Targeted Ad Debate

This is the summary of an article by Michael Garrity. It talks about the Federal Trade Commission’s involvement in how online companies may or may not use user data, which gives online advertising its intrinsic advantage over offline advertising. Here’s the link to the original behavioral targeting article: Tracking the Behavioral Targeted Ad Debate.

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Online Advertising will not be ended by “Do Not Track”

April 21, 2013 Behavioural Targeting
Online Advertising will not be ended by “Do Not Track”

This is the summary of an article regarding the latest updates regarding the pros and cons of behavioral targeting and its role in analyzing the effectiveness of implementing “Do Not Track” Policy in improving online advertising and keeping it on the go.

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Privacy Advocates Continue to Fight for Do Not Track

April 14, 2013 Behavioural Targeting
Privacy Advocates Continue to Fight for Do Not Track

This is the summary of an article by Lee Tien. It talks about the struggle between two parties,  users and companies, to strike a balance between privacy and protection from the former and providing ads and security threats protection from the latter. Here’s the link to the original behavioral targeting article: Do Not Track Update: [...]

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New Technology Makes Retargeting via Mobile Location Possible

April 7, 2013 Behavioural Targeting
New Technology Makes Retargeting via Mobile Location Possible

This is the summary of an article from pymnts.com. It talks about a new technology that enables retailers to re target customers based on their mobile location by Sense Networks. Behavioral targeting and predictive location strategies are used to match potential customers with enticing offers displayed in their mobile devices.  Here’s the link to the original behavioral [...]

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Mouse-based Targeting

March 31, 2013 Behavioural Targeting
Mouse-based Targeting

This is the summary of an article by Damien Acheson. It talks about the high correlation between mouse and eye movement, and how mouse movement provides more insight regarding a user’s interests and intent, therefore making it a more effective tool for targeting. Here’s the link to the original behavioral targeting article: Staying One Step [...]

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In Focus: Personalized Targeting

March 17, 2013 Behavioural Targeting
Personalized Targeting

This is the summary of a behavioral targeting article by Richard Harris. It talks about the difference between personalized targeting, which is initiated by the users themselves, and behavioral targeting, which is initiated by the marketer. Criticisms to both targeting techniques is misplaced, because they critics fail to see that this is simply good service, [...]

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Do Not Track Will Not Kill Free Internet

March 10, 2013 Behavioural Targeting
Do Not Track Will Not Kill Free Internet

This is the summary of an article by Sarah Downey, which discusses the falseness of the claim of some advertisers who say that the Internet exists primarily because of tracking-based ad funds. Furthermore, the authors call for a conservation to tackle the far-reaching, daily and mostly invisible collection of user personal data, but that they [...]

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Beyond Site Retargeting: 5 Effective Retargeting Use Cases

March 5, 2013 Behavioural Targeting

The following is a guest post from Ilana Bercovitz, a marketing associate at ReTargeter. ReTargeter is a full-service online display provider specializing in retargeting. You can find Ilana on Twitter and on Google+.

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Behavioral Tracking via Mobile Devices: Possibilities & Issues

February 24, 2013 Behavioural Targeting
Mobile Payments, Location Tracking, and Consumer Privacy

This is the summary of an article by Unibul, which talks about the high profile mobile payment systems that are popping up, with their main core focusing on geographically tracking consumers. It also talks about the legality of this type of data sharing, and gauges consumer sentiment regarding the service, which, it turns out in [...]

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