This is the summary of an article by Ricardo Bilton. It talks about It talks about how Evidon looks at the opportunity amidst the chaos of online behavioral tracking, and develops Ghostery, an extension for browsers that helps users block web trackers as they browse online. Ghostery is surely a neat tool for those who are obsessed with privacy, but Evidon also sells the data to the companies that are blocked by the Ghostery users in the first place for profit; a clever business model indeed. Here’s the link to the original behavioral targeting article: Ghostery: A Web tracking blocker that actually helps the ad industry.
This is the summary of an article by Tim Peterson. It talks about email retargeting, which is the process of tagging subscribers with identifiers and targeting online display advertisements to those consumers. Targeting is based on their email behavior. Email retargeting has been found to increase consumer reach and touch them more frequently, among other benefits. However, only a few marketers take advantage of this retargeting technique, perhaps because it is not clear to most of them that there is a strong connection between display ads and email. Here’s a link to the original behavioral targeting article: Email retargeting: no-brainer for brands.
This is the summary of an article by Michael Garrity. It talks about the Federal Trade Commission’s involvement in how online companies may or may not use user data, which gives online advertising its intrinsic advantage over offline advertising. Here’s the link to the original behavioral targeting article: Tracking the Behavioral Targeted Ad Debate.
This is the summary of an article regarding the latest updates regarding the pros and cons of behavioral targeting and its role in analyzing the effectiveness of implementing “Do Not Track” Policy in improving online advertising and keeping it on the go.
This is the summary of an article by Lee Tien. It talks about the struggle between two parties, users and companies, to strike a balance between privacy and protection from the former and providing ads and security threats protection from the latter. Here’s the link to the original behavioral targeting article: Do Not Track Update: From Congressional Hearings to Uproar Over Microsoft’s “Default” Settings, the Fight for User Privacy Continues.
This is the summary of an article from pymnts.com. It talks about a new technology that enables retailers to re target customers based on their mobile location by Sense Networks. Behavioral targeting and predictive location strategies are used to match potential customers with enticing offers displayed in their mobile devices. Here’s the link to the original behavioral targeting article: Sense Networks Unveil First Retail Retargeting Technology.
This is the summary of an article by Damien Acheson. It talks about the high correlation between mouse and eye movement, and how mouse movement provides more insight regarding a user’s interests and intent, therefore making it a more effective tool for targeting. Here’s the link to the original behavioral targeting article: Staying One Step Ahead with Mouse-Based Targeting.
This is the summary of a behavioral targeting article by Richard Harris. It talks about the difference between personalized targeting, which is initiated by the users themselves, and behavioral targeting, which is initiated by the marketer. Criticisms to both targeting techniques is misplaced, because they critics fail to see that this is simply good service, and is similar to what customer service personnel does in brick and mortar shops. Here is the link to the original behavioral targeting article: Personalized Targeting.
This is the summary of an article by Sarah Downey, which discusses the falseness of the claim of some advertisers who say that the Internet exists primarily because of tracking-based ad funds. Furthermore, the authors call for a conservation to tackle the far-reaching, daily and mostly invisible collection of user personal data, but that they are not necessarily against online advertising. Here’s the link to the original behavioral targeting article: The free internet will be just fine with Do Not Track. Here’s Why.
The following is a guest post from Ilana Bercovitz, a marketing associate at ReTargeter. ReTargeter is a full-service online display provider specializing in retargeting. You can find Ilana on Twitter and on Google+.