Behavioural Targeting

What is Behavioral Targeting?

May 19, 2012 Behavioural Targeting
Thumbnail image for What is Behavioral Targeting?

Behavioral targeting uses information collected on an individual’s web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them. Behavioral targeting [...]

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Morphing Banner Advertising

May 18, 2012 Behavioural Targeting
Morphing Banner Advertising

This is the summary of an article by Glen L. Urban, et al. You can get the pdf of the behavioral targeting article here: Morphing Banner Advertising. An online ad morphs whent it dynamically changes depending on a consumer segments’ preferences. These preferences are determined from the online behavior of these consumers. A dynamic program [...]

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Behavioral Targeting Pros and Cons

May 17, 2012 Behavioural Targeting
Behavioral Targeting Pros and Cons

Behavioral targeting by itself is generally defined as identifying consumers’ browsing habits to help you make educated targeted decisions when it comes to future marketing and advertising campaigns. For those with an online storefront, behavioral targeting is the practice of studying browsing and purchasing habits of previous customers in order to predict what customers will [...]

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Jack Myers and Mark Ghuneim on Behavioral Targeting

April 19, 2012 Behavioural Targeting
Behavioral Targeting Video with Jack Myers and Mark Ghuneim

In this Youtube video Jack Myers and Mark Ghuneim explain what the implications of behavioral targeting are and what you should do as a business to use behavioral targeting AND have a good and open relationship with your customers.

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Retargeting Ads Follow Surfers to Other Sites

April 10, 2012 Behavioural Targeting
Retargeting Ads Follow Surfers to Other Sites

This is the summary of an article by Miguel Helft and Tanzina Vega. Here’s the link to the original behavioral targeting article: Retargeting Ads Follow Surfers to Other Sites. If you remotely show interest in buying a certain product that appears in a website, but decide not to for now, that product can follow you [...]

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The Future of TV

April 9, 2012 Behavioural Targeting
The Future of TV

This is the summary of an article by Steve McClellan and Brian Morrissey. Here’s the link to the original behavioral targeting article: The Future of TV. Cable television is becoming less popular, and instead of watching tv programs on, well, tv, viewers opt to just watch them online, in YouTube or Hulu for example. In [...]

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Behavioral Effects of Digital Signage

March 26, 2012 Behavioural Targeting
Behavioral Effects of Digital Signage

This is the summary of an article by Raymond R. Burke. You can get the pdf of the behavioral targeting article here: Behavioral Effects of Digital Signage According to a 2008 research, 30 to 40 percent of consumer brand decisions are made in stores. In-store marketing is really powerful. It’s even found to be more [...]

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Better Together: Dynamic Content Creation and Behavioral Targeting

March 19, 2012 Behavioural Targeting
Better Together: Dynamic Content Creation and Behavioral Targeting

This is the summary of an article by Jason Carmel and Juha Mertanen. You can get the pdf of the behavioral targeting article here: Better Together: Dynamic Content Creation and Behavioral Targeting. Companies use online optimization to have a serious presence in the world wide web. In particular, behavioral targeting is used to give visitors [...]

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Targeting Individuals to Catalyze Collective Action in Social Networks

March 16, 2012 Behavioural Targeting
Targeting Individuals to Catalyze Collective Action in Social Networks

This is the summary of an article by Marco Janssen. You can get the pdf of the behavioral targeting article here: Targeting Individuals to Catalyze Collective Action in Social Network. A lot of the challenges that our society faces today are problems that require collective action, such as climate change. It is very important to [...]

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Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising

March 11, 2012 Behavioural Targeting
Bidding on the Buying FUnnel for Sponsored Search and Keyword Advertising

This is the summary of an article by Bernard J. Jansen and Simone Schuster. You can get the pdf of the behavioral targeting article here: Bidding on the Buying Funnel for Sponsored Search and Keyword Advertising. Search engine marketing comes in various terms, such as search engine advertising, pay-per-click and keyword advertising. It is used [...]

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