Behavioral Science

Consumer Behavioral Intentions in Service Environments

May 12, 2011 Behavioral Science
Consumer Behavioral Intentions in Service Environments

This is the summary of a behavioral targeting research by J. Joseph Cronin Jr., Michael K. Brady and G. Tomas M. Hult. You can get the pdf of the behavioral targeting article here: Assessing the Effects of Quality, Value and Customer Satisfaction on Consumer Behavioral Intentions in Service Environments.

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Effects of Multimedia on Mobile Consumer Behavior

May 5, 2011 Behavioral Science
Effects of Multimedia on Mobile Consumer Behavior

Advertising has evolved from printed media to broadcast media, and now to the technological advancement that is the Internet. While this is a good opportunity to mass advertise online, there are many techniques using online databases and cookies to personalize advertisements. Yet there is another frontier for advertisers, and that is called Location-Aware Advertising (LAA). [...]

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Green Segmentation

April 21, 2011 Behavioral Science
Green Segmentation

During the past decade, environmental concern has gone from being more than just a trendy topic, to being a priority among consumers and the media. In fact, the products that most consumers buy nowadays are green products, or environment friendly products. The media has advertised ways to protect the environment, through products that aren’t harmful [...]

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Internet Service Tiering as a Market Segmentation Strategy

April 14, 2011 Behavioral Science
Internet Service Tiering as a Market Segmentation Strategy

In theory, the Internet is a continuous-rate network. Clients that want to gain access to the internet can request for specific rates such as 98.99 Mbps, or 99.01 Mbps. This is possible, but it causes a lot of complications to the company providing the internet service. For one, the managements and operations of the company [...]

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Emotions and Complaining Behavior Following Service Failure

January 22, 2011 Behavioral Science
Emotions and Complaining Behavior Following Service Failure

As employees deliver their services to customers, things can go wrong sometimes, and Service Failure occurs. Organizations that have service failure lose their customers, and in turn, lose millions of revenue dollars. That is why many managers feel the need to know about the nature of service failure: how it takes place, what the response [...]

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Case study: Consumer Tracking on Levis.com

April 30, 2010 Behavioral Science
Case study: Consumer Tracking on Levis.com

This is the summary of an article by Catherine Dwyer, in which she describes how users are tracked on Levis.com You can get the PDF of the behavioral targeting article here: Behavioral Targeting: A Case Study of Consumer Tracking on Levis.com

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