This is the summary of an article by David Wolinsky. It talks about how the Do Not Track Feature has become a default browser setting in Internet Explorer, and sends out a signal to advertisers that users don’t want to be tracked. This new development can be seen as either an advantage or disadvantage, depending on which end of the advertising process one is in.
As an entrepreneur, one must know how to manage the fact that with Do Not Track, it’s harder to track and target potential consumers. Here’s the link to the original behavioral targeting article: How Internet Explorer 10’s “Do Not Track” Option Affects Your Marketing.