Behavioral Marketing

Segmenting When it Matters

March 6, 2011 Behavioral Marketing
Segmenting When it Matters

Businesses can choose between two basic paths. They can choose to create products or services that are common to every customer, or they can choose to make a market segment of one. That is, they can choose to create a firm which tends to the needs of every unique individual. This is the summary of [...]

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Rethinking Marketing

January 26, 2011 Behavioral Marketing

Mass Markets are the thing of the 60′s, and firms nowadays should no longer approach the old strategy of targeting broad market segments and using mass media to communicate its product. Firms should now take advantage of the advanced communication technologies that we have right now, which allows us to have direct interaction with customers, [...]

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The “I Designed it Myself” Effect in Mass Customization

November 18, 2010 Behavioral Marketing
The “I Designed it Myself” Effect in Mass Customization

This is the summary of an article by Nikolaus Franke, Martin Schreier, and Ulrike Kaiser, which talks about the “I designed it myself” effect towards mass customization and its contributions to the subjective value of the product customized. You can get the PDF of the behavioral targeting article here: The “I Designed it Myself” Effect [...]

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The Price Precision Effect

November 11, 2010 Behavioral Marketing
The Price Precision Effect

Whether a buyer decides to purchase something or not depends on how he or she perceives its price magnitude. This, in turn, has something to do with the roundness of a price. This is a summary of a study written by Manoj Thomas, Daniel Simon and Vrinda Kadiyali. You can get the PDF of the [...]

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Local Behavioral Influences on Consumer Product Search Decisions

November 4, 2010 Behavioral Marketing
Local Behavioral Influences on Consumer Product Search Decisions

This is the summary of an article written by Haubl, et al. called Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. You can get the PDF of the behavioral targeting article here: Tunnel Vision

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A Meta-analytic Review of Choice Overload

October 21, 2010 Behavioral Marketing
A Meta-analytic Review of Choice Overload

We face a lot of choices in the market from a vast variety of domains, whether it be on the career paths we choose, to the products we take, to our travel destinations, etc. Variety is good in this aspect, but there are studies which say that sometimes variety can lead to unfavorable circumstances. This [...]

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Consumer Behavioral Marketing

September 30, 2010 Behavioral Marketing
Consumer Behavioral Marketing

Behavioral marking involves the use of personal information to create advertisements that are targeted to individual that exhibited buying signals through internet behavior. It is a revolutionary way on how advertisements should be done to generate greater returns. The promise of consumer behavioral marketing provides a light in the tunnel of darkness of searching ways [...]

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The Evolution of Market Equalization on the Internet

September 24, 2010 Behavioral Marketing
The Evolution of Market Equalization on the Internet

The consumers are the primary force behind the internet revolution. Although consumer power is a term that has been studied in marketing for a long time now, it holds a special significance in online marketing. This is the summary of the article written by S. Umit Kucuk. You can get the PDF of the behavioral [...]

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Switching Paradigms in Your Target Customer in Search Marketing

September 17, 2010 Behavioral Marketing
Switching Paradigms in Your Target Customer in Search Marketing

Shifting paradigms, or looking from the perspective of someone else, is a very important aspect in search marketing. That is, if you want to be successful as a search marketer, you need to look from the perspective of your target audience and know what they are thinking and what they want. This is the summary [...]

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Yahoo’s New Behavior

July 10, 2010 Behavioral Marketing
Yahoo’s New Behavior

Yahoo’s behavioral targeting platforms are called “Engagers” and “Shoppers”. These products succeeded Yahoo’s former platforms, Impulse and Fusion. This is the summary of an article written by Anna Papadopoulos, which interviews Richard Frankel, Yahoo’s senior director of product marketing, and talks about the two new platforms. You can get the PDF of the behavioral targeting [...]

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