Behavioral Marketing

Social Media Marketing Video

January 10, 2012 Behavioral Marketing
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This video from Youtube is about social marketing strategies and how you can use the power of Facebook, Twitter and all those other social networks to drive people to your blog. Perry Belcher also explains why making friends is so important in today’s online business world.

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Evidence of Online Shopping: A Consumer Perspective

July 15, 2011 Behavioral Marketing

Online stores can be a difficult place for consumers, as they are easily overwhelmed by real time updates, multiple decision criteria, and the presence of various alternatives in a given online store. This is the summary of a paper by Muhammed T. Nuseir, et al., which looks for factors that influence the decisions that consumers [...]

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Online Marketing in the Sports Industry

July 1, 2011 Behavioral Marketing
Online Marketing in the Sports Industry

This is the summary of an article by Matthew Brown, written on 2003, which is an analysis of online marketing in the sports industry. This industry needs a very good understanding of how marketing through the Internet works. You can get the pdf of the behavioral targeting here: An Analysis of Online Marketing in the [...]

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Internet Privacy Concerns and Online Purchasing Behavior

June 25, 2011 Behavioral Marketing
Internet Privacy Concerns and Online Purchasing Behavior

Relationship marketing is important for the sustainability of your business, and with the potential and capabilities of the Internet, it is viewed either as the best or the worst way of interacting with your customers. The internet is a great technology for gathering data about your consumers and determining what they want and develop a [...]

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Marketing on the Internet

June 19, 2011 Behavioral Marketing
Marketing on the Internet

The internet has a lot of potential as a commercial medium. However, managers still don’t have the measuring tool to figure out if Internet marketing will work for their benefits. They have to risk investing on internet marketing and possibly even compromise their other offline marketing methods. This paper, which suggests that the Internet be [...]

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Online Advertising: Heterogeneity and Conflation in Market Design

June 12, 2011 Behavioral Marketing
Online Advertising: Heterogeneity and Conflation in Market Design

Online advertising has become a very profitable endeavor for publishers in the Interent. Its growth can be attributed to the rise in popularity of Google’s advertising method through search, and in fact, this industry will continue to rise annually by 12 percent in the coming 5 years. 2008 saw 23.4 billion dollars in overall sales [...]

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Behavioral Marketing

April 22, 2011 Behavioral Marketing
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Behavioral marketing is the science of studying consumers actions in order to determine what products, topics, or conditions influence their decision to purchase a new product. In short, it is way to present a consumer with conditions that will make a new purchase possible certain, which is why it is a study of psychology and [...]

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Business Marketing

April 20, 2011 Behavioral Marketing

Richard Branson & Seth Godin video interview This is a video of an interview by Seth Godin with Richard Branson. Both are known in the marketing world as very successful and innovative thinkers. The main topic of the interview deals with “the crisis in business marketing”.  

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Segmenting When it Matters

March 6, 2011 Behavioral Marketing
Segmenting When it Matters

Businesses can choose between two basic paths. They can choose to create products or services that are common to every customer, or they can choose to make a market segment of one. That is, they can choose to create a firm which tends to the needs of every unique individual. This is the summary of [...]

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