Behavioral Targeting > Archive by category 'Behavioral Marketing'

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Behavioral Marketing

Yahoo’s New Behavior

July 10, 2010 Behavioral Marketing
Yahoo’s New Behavior

Yahoo’s behavioral targeting platforms are called “Engagers” and “Shoppers”. These products succeeded Yahoo’s former platforms, Impulse and Fusion. This is the summary of an article written by Anna Papadopoulos, which interviews Richard Frankel, Yahoo’s senior director of product marketing, and talks about the two new platforms. You can get the PDF of the behavioral targeting [...]

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Get Your Head in the Game

June 21, 2010 Behavioral Marketing
Get your head in the game

The past years, world economy has gone down. Thus, marketers went into a defensive crouch as they waited for world economy crisis to pass. The struggle and time for defensive, reactive measures is over. Today,marketers must look on the offensive ways to prove and increase the value of marketing by finding and exploiting opportunities to [...]

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Interactive Food and Beverage Marketing to Youth

May 25, 2010 Behavioral Marketing
Interactive food and beverage marketing to youth

Food companies have taken advantage of the steady rise of presence among kids and teens in the online world. McDonald’s, for example, has transformed its Happy Meal website into an interactive website, with various engaging elements aimed at developing a digital marketing ecosystem. In this ecosystem, children are being creative, engaging in social networking, playing [...]

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Lead Generation Strategy

January 10, 2010 Behavioral Marketing
Thumbnail image for Lead Generation Strategy

Lead generation strategy is very important for the new generation of computer consumers as it continues to evolve into one of the most brilliant ways to raise sales profits without making a large investment. There are several different components that make up lead generation strategy, but the essence of the concept is aimed at discovering [...]

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