Behavioral Advertising

AdChoices? Online Behavioral Advertising Compliance

November 25, 2011 Behavioral Advertising

This is the summary of a behavioral targeting article by Saranga Komanduri, et al. You can get the pdf of the behavioral targeting article here: AdChoices? Compliance with Online Behavioral Advertising Notice and Choice Requirements

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Eye-tracking Study of Ad Quality in Web Search

September 9, 2011 Behavioral Advertising

It is important to know how people interact with a SERP, or a search engine results page. One way to know this is to make an eye tracking study and understand the variables which affect user’s behavior with these circumstances. This is the summary of a behavioral targeting article by George Buscher, Susan Dumais, and [...]

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Gender Differences in Facebook Privacy Matters

August 12, 2011 Behavioral Advertising

Many young adults love hanging out in Facebook, Myspace, or other social networking sites. These users share personally identifiable information to a personal profile, which is like their own web page, usually posting information related to their demographics, contacts, and name. This article is the summary of a study written by Mariea Grubbs Hoy and [...]

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Internet Users’ Understanding of Behavioral Advertising

July 29, 2011 Behavioral Advertising

To be successful with advertising in the past, you needed to mass advertise. Even with that strategy, you know only a few people you actually reached with your ads are interested in your products and services. Now, with online advertising, both the advertiser and customer will benefit from targeted ads where advertisers can expect to [...]

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An Economic Analysis of Keyword Advertising

July 22, 2011 Behavioral Advertising

In this digital age, search engines play the most important role. Every day, search engines process over 4 billion queries from users looking for a plethora of information. It is just natural then for advertisers to take advantage of the popularity of search engines such as Google and Yahoo, and now, search advertising is a [...]

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AdNext: Visit-Pattern-Aware Mobile Ads

May 29, 2011 Behavioral Advertising

With the popularity of mobile smart phones, and the emergence of mobile advertising, this paper is a summary of a behavioral targeting article by Byoungjim Kip, et al., which is all about AdNext. You can get the pdf of the behavioral targeting article here: AdNext. Mobile Advertising The popularity of mobile advertising keeps on growing, [...]

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Behavioral On-Line Advertising

May 22, 2011 Behavioral Advertising

The setting of this research involves a group of users who, at any time, can request a web server to load a web page. The web server, upon loading the requested web page, will also load with it a banner ad (the process known as impression), which the user can respond to or not. This [...]

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AdMotional: Towards Personalized Online Ads

May 17, 2011 Behavioral Advertising

Ad Networks help advertisers post ads on publishers’ websites. The two latter entities rarely contact each other. Both advertising networks and advertisers want to improve their ad campaigns, and so they look for means to enhance ad features such as the formats, channels, and marketing forms. These are only short term solutions, so AdMotional offers [...]

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Google Ads Based on Interests

April 28, 2011 Behavioral Advertising

This is the summary of a news article in 2009 by Miguel Helft. The following is a link to the original behavioral targeting article: Google to Offer Ads Based on Interests

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