This is the summary of an article by Rob O’Regan, which talks about the ultimate question for choosing the right behavioral ad partner being “What do their customers say about them?” Vendors try to differentiate their offerings in terms of the following main categories: segmentation, technology, and pricing/payments. At the end of the day, the best way is to communicate with customers regarding what they think of the vendors, and not rely on testimonials. Here’s the link to the original behavioral targeting article: Choosing a Behavioral Ad Paratner: the Ultimate Question.
This is the summary of an article by Joseph Turow. It talks about the workings of corporations in people’s relationships to the becoming apparent of the digital media system. It also discusses the new contours of the digital marketing ecosystem, which use online user data without their permission. You can get the pdf of the behavioral targeting article here: How Should We Think About the Digital Age?.
This is the summary of an article by Seyed Alireza Mosavi, Mojtaba Kaveh and Mahnoosh Ghaedi. It develops a new model for investigating the effects of perceived behavioral control, attitude, and subjective norm on behavioral intention. It also goes through behavioral intention effects on word of mouth and purchase intention in the internet shopping context. You can get the pdf of the behavioral targeting article here: Behavioral intention in internet shopping.
This is the summary of articles by Paul Chapman from Companiesandmarket.com, and Kristen Schweizer from Bloomberg.com. Both articles talk about the strong growth of online advertising, and in particular, the fastest growing region in the online advertising market is the Asia-Pacific region. Here are the links to the original behavioral targeting articles: Online Advertising Market Showing Strong Potential in Asia-Pacific and Asia-Pacific To Pass North America As Biggest Ad Market In 2014.
This is the summary of an article from 29Prime Blog. It talks about the benefits of online advertising, and its power to reach out to a large audience in the World Wide Web. It also mentions huge growth in video, mobile, and social online avenues. Here’s the link to the original behavioral targeting article: Online Advertising Rises.
How well do users understand the icons and taglines that appear in behaviorally targeted advertisements on web pages? Do they even see these little details in a page that is busy with content? This is the summary of an article by Pedro Giovanni Leon, et al. You can get the pdf of the behavioral targeting article here: What Do Online Behavioral Advertising Disclosures Communicate to Users
This is the summary of an article written by Andra Westerholm. It talks about the importance of utilizing website marketing, and shares a model on how one can effectively use online marketing to raise visibility, get good rankings, etc. Here’s the link to the original behavioral targeting blog article: Strategies For Marketing and advertising On The Internet That Basically Job!.
According to a 2009 report by the Internet Advertising Revenue, 22.7 billion dollars have been spent for online advertising. Twenty two percent of this figure is for display ads. These are huge numbers, but there are very few studies about how effective these ads are and the huge amount of money spent on them. This is the summary of an article by Randall A. Lewis, David H. Reiley, and Taylor A. Schreiner. You can get the pdf of the behavioral targeting article here: Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition.
This is the summary of a behavioral targeting thesis by Maximilian Gruber. You can get the pdf of the behavioral targeting article here: To Confess or not to Confess: Should consumers be told the truth about targeted online advertising?.