Behavioral Targeting > Archive by category 'Behavioral Advertising'

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Behavioral Advertising

Desperately Seeking the Consumer: Personal Search Engines

August 17, 2010 Behavioral Advertising
Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating traffic through the search function. This is the summary of an article by Theo Rhöle, which discusses the mediating role of search engines between user and advertiser. You [...]

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Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

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Advertising’s Brave New World

July 17, 2010 Behavioral Advertising
Advertising’s Brave New World

Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications. However, digital advertising has brought home a new arena for advertising which is a lot more complicated, with more players and firms involved. This [...]

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Activity-based Advertising: Techniques and Challenges

July 4, 2010 Behavioral Advertising
Activity-based Advertising: Techniques and Challenges

The technology of advertising is vital because of its financial contributions to communication and information technology services and products. Advertising research is good for financial reasons and for coming up with an efficient system for advertisers and a great experience for consumers. This is the summary of an article written by Kurt Patridge and Bo [...]

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Adnostic: Privacy Preserving Targeted Advertising

June 27, 2010 Behavioral Advertising
Adnostic: Privacy Preserving Targeted Advertising

This is the summary of the article written by Toubiana, et al., which proposes a method of online behavioral advertising which doesn’t compromise user privacy. You can get the PDF of the behavioral targeting article here: Adnostic..

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Multi-web Clickstream Data for Predicting Audience Demographics

June 15, 2010 Behavioral Advertising
Multi-web Clickstream Data for Predicting Audience Demographics

This is the summary of the article by Koen De Bock and Dirk Van den Poel, which presents a model for analyzing demographic information and click stream data to create web user demographic profiles. You can get the PDF of the behavioral targeting article here: Predicting web site audience demographics..

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