Parkland, Florida. — Monday, June 14, 2010 —Blue Umbrella Inc. An R&D company pioneering in indoor navigation, today announced an indoor navigation solution that according to the company president and chief scientist “will have a game changing” impact on the market.
The solution aims to open an untapped market – the indoor, where we spend more than 80% of our time and where GPS or ordinary navigation method prove to be unreliable. Ehud Mendelson, the company president, explains, “indoor navigation is completely different than outdoor navigation, to be practical there is a need for better accuracy below 1m, well below the existing method provided today, as well as speed and easy deployment “.
Blue Umbrella’s method uses the existing Bluetooth available almost on any phone and tiny, low cost (Below $10) beacons installed in a known location in the area like a mall or store. The beacons provide a proximity triggering mechanism for a fast and easy deployment with superior accuracy (below 1m) to even product in an aisle. Mendelson notes, “ What is unique that the tiny tags/beacons are autonomous and there is no exchange of communication between the beacons and the user resulting in faster locating without even need for cellular or internet , it also saving the user’s battery power”.
The company tailors a special patented applications for the indoor users to be used in everything from finding specials, sales, and coupons to finding where you park your car and in an emergency even providing you with alarming and notification and directing you to the exit route. The products in development are part of 14 applications for indoor use, based on patents pending going back to 2005. They include Indoor Navigation™, Nav4mall™, Nav4Store™, Nav4Sale™,Nav4Museum™,and Nav4Indoor™ to name a few.
“The needs for Indoor navigation is not limited to the shopping mall, we see it being used inside department stores, and even in supermarkets, commercial buildings, shows,
conferences, and museums as well as hotels, resorts, amusements parks, and at any places like downtown where there is a need for better accuracy than that of today’s method” .
Aside from the user navigation, the company developed “ Sales sense™”, a next generation marketing method for the mall or store owner to benefit from analytic information (without reviling user identity).The innovation, which includes marketing and privacy control tools, brings web-like sales tools to real life and real time application benefits the facility business owner for the better shopping experiences.
In view of the emerging market and this huge opportunity, the company is seeking a strategic partnership for the go-to market, “In today’s tight GPS, outdoor navigation, and LBS (Local Based Services) market, indoor navigation may represent a huge new and promising market. Our mobile infrastructure platform and application can be easily integrated with existing locating and navigating solutions and serve as a turn-key for Tel /GPS/manufacture/operator and local search and advertising applications for the huge emerging market around the world. The market possibilities are endless!”
Blue Umbrella Inc., is a privately held company with headquarters in Parkland, Florida. The Intellectual property includes 7 patents pending going back to early 2005 as well as Trademarks including Nav4mall™, Nav4Store™, Nav4Sale™, Nav4Museum™, Nav4Indoor™ , Indoor Navigation™ , Search4parking™ Return2parking™ Nav4Realy™ Nav4Emergency™
Ehud (Udi) Mendelson
Blue Umbrella Inc
News release:
http://news.thewherebusiness.com/content/blue-umbrella-indoor-navigation-offers-one-metre-accuracy
Short presentation:
https://www.box.net/shared/1jqf90it36
Short view of our innovation:
https://www.box.net/shared/ke16vg7de2