When I launched Behavioraltargeting.biz last year I did not think that it would interest many people. Actually – let’s be honest about this: I put up some content to make the domain “sell-able”. I didn’t expect what happened next: People started reading and asking questions.
I actually got curious…and behavioral targeting fits pretty well in my portfolio as it combines the topic of my study (Master in (Behavioral) Science) and my daily work as a Internet Marketing consultant. I just asked one little question on Linkedin: “Who do you consider to be a leader in the industry of Behavioral Targeting”. A few weeks, many interviews and phone calls with CEO’s and CTO’s later I am baffled: This is actually a topic people are very interested in at the moment – and there isn’t much information yet, besides to – often very scientific studies – that are often waaaay to complicated for people who have not studies stats for years – and the opinionated articles in general journals, that often focos on the privacy part of Behavioral Targeting.
I would like to show you who is reading this blog, but I cannot. I do respect your privacy. What I can show you is the wide variety of people that have searched for the content of this blog on search engines in the last few weeks. If you read through it you will get an idea of what this blog is about and what interests the readers.
Thank you for your interest in Behavioral Targeting and your trust in this blog. I will strive to keep up producing interesting articles that give you objective information about what is going on in this very new and interesting field of advertising.
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