Behavioral Targeting interview with Darren Johnson

Another Behavioral Targeting video, discussing

• First vs. second time visitors
• optimized product type view
• testing & optimizing ad position
• relevance works!

Other articles you might like:

• Behavioral Targeting Overview
• What is Behavioral Targeting?
• Behavioral Targeting Interview
• Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting
• The Essence of Behavioral Targeting

Tagged as: Behavioral Targeting, optimizing, relevance, testing, Video