This is the summary of an article by a guest author for the blog Creately.com. This article discusses the fundamental principles behind user centered design, and how these principles have been used in behavioral marketing to appeal to the subconscious of consumers of various kinds. Here’s the link to the original behavioral targeting article: User Centered Design with Behavioral Marketing.
This is the summary of an article by Wendy Davis, which talks about the problems faced by the ad industry as they try to implement “Do Not Track,” in particular, whether ad industries should stop collecting data from users set to “Do Not Track” or just stop sending them targeted advertisements. It talks about how survey shows majority of users don’t want their data collected if they have this setting. Here’s the link to the original behavioral targeting article: Study: Most Consumers Say Do-Not-Track Should Mean Do-Not-Collect.
This is the summary of a behavioral targeting article by Rajesh Kumar. It talks about how behavioral marketing is a must for all business entities as it increases conversions and revenues incredibly. Furthermore, it emphasizes that online visitors are real individuals, so research regarding targeting is a must with behavioral targeting. Here’s the link to the original behavioral targeting article: Targeting with Behavioral Marketing: The Latest Buzzword.
This is the summary of an article by Vengai Madzima. It talks about the segmentation of three distinct markets in Zimbabwe with regards to the country’s real estate situation. The consumer market is diverse, and that each particular group has their own particular tastes and preferences.
This is the summary of a blog entry in archive.ciol.com. It talks about how in the space of mobility, understanding the customer is most important. As such, mobile businesses have understood that the most important aspect that consumers from India look for are those that concern battery life. That is because power outages are quite common in the region, whereas in the United States, some people don’t even know what power outages are. Here’s the link to the original article: Understanding customer to make it big in mobility.
This is the summary of a behavioral targeting article by NetMBA.com. It talks about the importance of market segmentation, and the fact that for market segments to work they should be durable, substantial, accessible, identifiable and caters to unique needs. Here’s the link to the original behavioral targeting article: Market Segmentation.
This is the summary of an article by Marketing Plan.net. It talks about the history of the multinational firm, business philosophy, pillars of marketing strategy, and pay per click advertising as the company’s marketing campaign black sheep. Here’s the link to the original behavioral targeting article: Marketing Strategies of Amazon.com.
This is the summary of a behavioral targeting article by Kamrul Hassan, Abdul Momen, and Seyama Sultana. It provides an overview of the current condition of online marketing practice in Bangladesh. Also, it examines the role of four major parts of traditional marketing in the context of online marketing. You can get the pdf of the behavioral targeting article here: Online Marketing in Bangladesh: A Descriptive Study in the Context of Some Selected Click and Mortar Businesses.
This is the summary of an article by Nicholas Lincoln, which argues that not all product’s sales revenues can be predicted by keyword search volume, citing various factors that come into play. It also states that there is no correlation between ad spending and sales revenue for the Apple iPod and the iPhone. You can get the pdf of the original behavioral targeting article here: The Relationship Between Internet Marketing, Search Volume and Product Sales.