Behavioral branding is the practice of presenting you product or service in a way using a combination of psychological knowledge and consumer behavioral patterns. When you use behavioral branding properly you can increase your promotion efforts and overall profits because branding your property in a memorable way will not only attract consumers quickly but also keep your product in their mind, increasing the probability that they will return to your website for repeat business. The basic science behind behavioral branding is packaging the image of your service or product in a way that attracts to your target audience.
A great example of how behavioral branding can be an effective promotion tool is if you look at the popular search engine Google. The multicolored text of the funky Google logo is instantly recognizable and memorable. This is one reason why many people are quick to use any new Google product that is developed, because once they see the logo or brand, they are quick to place their trust in the new web product as it is marked with a brand logo they trust and remember. In the same way, when you create a brand that customers recognize they are likely to purchase another effective product from you whether they immediately understand the product or not.
In a nutshell, behavioral branding involves creating your own logo, catchphrase, or graphic that will help people identify your products or services in a quick glance or while they surfing the Internet. If you own a web company behavioral branding is essential to spreading the word about your business since most web businesses advertise through banner ads or other forms of advertising similar to Adsense. Since consumers are used to seeing these advertisements online if you want yours to be notable you have to ensure that you catch their eye so that not only do they look, but they take a second look.
This is where behavioral branding comes into play. If you take a minute to study the buying trends of your consumers behavioral then you will have the inside track of what catches their eye and what they have no interest in. Once you have this information you know how to create a brand, advertisement, mailing, or promotion that will have them jumping at the chance to sample your product or service. As a result you will see your sales jump bringing you much higher revenues and easily paying off your investment of time or consulting fees.
Behavioral branding is a field that is growing immensely as social networking, online advertising, and web browsing studies are increasing in popularity by the day. Many smaller companies choose to hire a consultant firm for aid but if you are confident that you know your target audience well you can tackle it yourself. The one guarantee you have is that if you approach the matter correctly, you will see a positive result in both sales and brand recognition.