Behavioral Targeting

Online Targeting and Internet Media Planning

September 4, 2010 Behavioral Advertising
Online Targeting and Internet Media Planning

This is a summary of the article by Anca Micu, called How Did This Ad Get in my Browser? A Theoretical Examination of Online Targeting and Segmentation Practices as they Relate to Media Planning on the Internet. You can read the original behavioral targeting article here: How Did This Ad Get in my Browser?

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Targeting & Retargeting Interview with Criteo

August 26, 2010 Retargeting
Criteo Retargeting Interview

Criteo, a company in the field of retargeting approached me for an interview a while ago. Although I am more focussed on Behavioral Targeting in this blog I just couldn’t say no. So here we go…an interesting interview about the future of online advertising, retargeting and Criteo’s role in all of this. What does the [...]

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Desperately Seeking the Consumer: Personal Search Engines

August 17, 2010 Behavioral Advertising
Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating traffic through the search function. This is the summary of an article by Theo Rhöle, which discusses the mediating role of search engines between user and advertiser. You [...]

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Data Miners Dig a Little Deeper

August 11, 2010 Behavioural Targeting
Data Miners Dig a Little Deeper

You are giving off a lot of personal information online. Signing up may ask for your name, zip code, among other info, but big software companies such as Microsoft know more information thank you think they do. For example, they know exactly when you check your inbox, and the average monthly income of your neighborhood. [...]

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Emerging Trends in Online Advertising

August 4, 2010 Behavioral Advertising
Emerging trends in online advertising

The success of online advertising can be attributed to the rapid growth of the number of internet users around the world. To date, over 1 billion people use the internet. Thus, online advertising will continue to grow.  The United States alone expects 18% growth while European growth is predicted to be 25%. By 2011, US [...]

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Modeling Economic Compensation for Behavioral Targeting

July 29, 2010 Behavioural Targeting
Modeling Economic Compensation for Behavioral Targeting

A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some concerned citizens are calling it an invasion of privacy. This concern is even more prevalent with the cooperation of Internet service providers (ISPs), [...]

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