Behavioral Targeting: Pro-cookies vs anti-cookies

January 28, 2012 Behavioural Targeting
Behavioral Targeting: Pro-cookies vs anti-cookies

Opinions about behavioral targeting are divided. Some are pro-behavioral targeting while others are anti-behavioral targeting. A recent study on individuals that understand and work in the online ad industry was conducted. However, these individuals may or may not fully understand the whole concept of behavioral targeting. The study shows that around 25 percent of individuals [...]

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Trends in Consumer Segmentation

January 26, 2012 Behavioural Targeting
Trends in Consumer Segmentation

This is an article which reviews practitioner and academic literature regarding several consumer segmentation trends, written by Brownwyn Higgs and Allison C Ringer. You can get the pdf of the behavioral targeting article here Trends in Consumer Segmentation. Consumer generated media, such as product review sites and social networking sites have allowed online consumers the [...]

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Behavioral Targeting Interview

January 19, 2012 Behavioural Targeting
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Online Marketing Düsseldorf 2007 This is a video about behavioral targeting with Frank Wagner. Frank Wagner tells how he explains to his mother what his job in behavioral marketing is all about.

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Internet Prevention Messages

January 15, 2012 Behavioural Targeting
Internet Prevention Messages

This is the summary of an article by Michele Ybarra, et al. You can get the pdf of the behavioral targeting article here: Internet Prevention Messages: Targeting the Right Online Behaviors. The Internet is a place for 9 percent of online youth being harrassed which could lead to emotional distress and other psychosocial problems. Advocates [...]

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Social Media Marketing Video

January 10, 2012 Behavioral Marketing
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This video from Youtube is about social marketing strategies and how you can use the power of Facebook, Twitter and all those other social networks to drive people to your blog. Perry Belcher also explains why making friends is so important in today’s online business world.

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Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

January 6, 2012 Behavioural Targeting
Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting

This is the summary of an article by Markus Svensen, et al. You can get the pdf of the behavioral targeting article here: Broad vs Narrow: Modelling Strategies for Online Behavioural Targeting. The estimated value of online advertising for the year 2011 is 28.5 billion dollars. With online advertising, you can reach a wide audience [...]

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Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

December 30, 2011 Behavioural Targeting
Suit Filed Against KISSmetrics and PUBS Over ETag Tracking

This is the summary of an article by Gavin Dunaway. You can get the original behavioral targeting article here: Suit Filed Against KISSmetrics And Pubs Over ETag Tracking. During the summer of 2009, Ashkan Soltani, a privacy research wrote a report about the undesirable use of Adobe Flash cookies that use respawning HTTP cookies that [...]

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Web Advertising: The role of e-mail marketing

December 23, 2011 Behavioural Targeting
Web Advertising: The role of e-mail marketing

This article is a summary of the behavioral targeting study by Fional Ellis-Chadwick and Neil F. Doherty. You can get the pdf here: Web Advertising: The role of e-mail marketing. Ellis-Chadwick F, Doherty NF, Web advertising: The role of e-mail marketing, J Bus Res (2011), doi:10.1016/j. jbusres.2011.01.005 The authors investigate permission-based email marketing and the [...]

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Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry

December 16, 2011 Behavioural Targeting
Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry

This is the summary of an article by Kraig Koch. You can find the original behavioral targeting article here: Regulatory Efforts and Best Practices for the Online Behavioral Advertising Industry Online behavioral advertising serves as a main component for online marketing, gaining widespread popularity but at the same time, getting lots of critcisms from privacy advocates. [...]

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Location-based Mobile Ads: Hype Exceeds Interest

December 9, 2011 Behavioural Targeting
Location-based Mobile Ads: Hype Exceeds Interest

This is the summary of an article by Jeff Sonderman. You can find the original behavioral targeting article here: For location-based mobile ads, hype exceeds interest. The Millenial Media ad network reports only 20 percent of mobile ad campaigns use location targeting so far, during the second quarter of 2011. 19 percent use gender or [...]

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