Retargeting Ads Using Email Behavior

May 17, 2013 Behavioural Targeting
Retargeting Ads Using Email Behavior

This is the summary of an article by Tim Peterson. It talks about  email retargeting, which is the process of tagging subscribers with identifiers and targeting online display advertisements to those consumers. Targeting is based on their email behavior. Email retargeting has been found to increase consumer reach and touch them more frequently, among other [...]

Read the full article →

Behavioral Marketing Based on User Centered Design Principles

May 10, 2013 Behavioral Marketing
Behavioral Marketing Based on User Centered Design Principles

This is the summary of an article by a guest author for the blog Creately.com. This article discusses the fundamental principles behind user centered design, and how these principles have been used in behavioral marketing to appeal to the subconscious of consumers of various kinds. Here’s the link to the original behavioral targeting article: User Centered [...]

Read the full article →

Tracking the Behavioral Targeted Ad Debate

May 3, 2013 Behavioural Targeting
Tracking the Behavioral Targeted Ad Debate

This is the summary of an article by Michael Garrity. It talks about the Federal Trade Commission’s involvement in how online companies may or may not use user data, which gives online advertising its intrinsic advantage over offline advertising. Here’s the link to the original behavioral targeting article: Tracking the Behavioral Targeted Ad Debate.

Read the full article →

Study: Most Consumers Say Do-Not-Track Should Mean Do-Not-Collect

April 28, 2013 Uncategorized

This is the summary of an article by Wendy Davis, which talks about the problems faced by the ad industry as they try to implement “Do Not Track,” in particular, whether ad industries should stop collecting  data from users set to “Do Not Track” or just stop sending them targeted advertisements. It talks about how [...]

Read the full article →

Online Advertising will not be ended by “Do Not Track”

April 21, 2013 Behavioural Targeting
Online Advertising will not be ended by “Do Not Track”

This is the summary of an article regarding the latest updates regarding the pros and cons of behavioral targeting and its role in analyzing the effectiveness of implementing “Do Not Track” Policy in improving online advertising and keeping it on the go.

Read the full article →

Privacy Advocates Continue to Fight for Do Not Track

April 14, 2013 Behavioural Targeting
Privacy Advocates Continue to Fight for Do Not Track

This is the summary of an article by Lee Tien. It talks about the struggle between two parties,  users and companies, to strike a balance between privacy and protection from the former and providing ads and security threats protection from the latter. Here’s the link to the original behavioral targeting article: Do Not Track Update: [...]

Read the full article →

New Technology Makes Retargeting via Mobile Location Possible

April 7, 2013 Behavioural Targeting
New Technology Makes Retargeting via Mobile Location Possible

This is the summary of an article from pymnts.com. It talks about a new technology that enables retailers to re target customers based on their mobile location by Sense Networks. Behavioral targeting and predictive location strategies are used to match potential customers with enticing offers displayed in their mobile devices.  Here’s the link to the original behavioral [...]

Read the full article →

Mouse-based Targeting

March 31, 2013 Behavioural Targeting
Mouse-based Targeting

This is the summary of an article by Damien Acheson. It talks about the high correlation between mouse and eye movement, and how mouse movement provides more insight regarding a user’s interests and intent, therefore making it a more effective tool for targeting. Here’s the link to the original behavioral targeting article: Staying One Step [...]

Read the full article →

Marketing through E-mail Analytics

March 24, 2013 Behavioral Marketing
Marketing through E-mail Analytics

This is the summary of an article by Mely Salv. It talks about the various steps concerned in creating an opt-in list for email marketing, and the two kinds of e-mail analytics. Here’s the link to the original behavioral targeting article: E-mail marketing Analytics.

Read the full article →

In Focus: Personalized Targeting

March 17, 2013 Behavioural Targeting
Personalized Targeting

This is the summary of a behavioral targeting article by Richard Harris. It talks about the difference between personalized targeting, which is initiated by the users themselves, and behavioral targeting, which is initiated by the marketer. Criticisms to both targeting techniques is misplaced, because they critics fail to see that this is simply good service, [...]

Read the full article →

← Previous Entries