This is the summary of an article by Ricardo Bilton. It talks about It talks about how Evidon looks at the opportunity amidst the chaos of online behavioral tracking, and develops Ghostery, an extension for browsers that helps users block web trackers as they browse online. Ghostery is surely a neat tool for those who are obsessed with privacy, but Evidon also sells the data to the companies that are blocked by the Ghostery users in the first place for profit; a clever business model indeed. Here’s the link to the original behavioral targeting article: Ghostery: A Web tracking blocker that actually helps the ad industry.
This is the summary of an article by Tim Peterson. It talks about email retargeting, which is the process of tagging subscribers with identifiers and targeting online display advertisements to those consumers. Targeting is based on their email behavior. Email retargeting has been found to increase consumer reach and touch them more frequently, among other benefits. However, only a few marketers take advantage of this retargeting technique, perhaps because it is not clear to most of them that there is a strong connection between display ads and email. Here’s a link to the original behavioral targeting article: Email retargeting: no-brainer for brands.
This is the summary of an article by a guest author for the blog Creately.com. This article discusses the fundamental principles behind user centered design, and how these principles have been used in behavioral marketing to appeal to the subconscious of consumers of various kinds. Here’s the link to the original behavioral targeting article: User Centered Design with Behavioral Marketing.
This is the summary of an article by Michael Garrity. It talks about the Federal Trade Commission’s involvement in how online companies may or may not use user data, which gives online advertising its intrinsic advantage over offline advertising. Here’s the link to the original behavioral targeting article: Tracking the Behavioral Targeted Ad Debate.
This is the summary of an article by Wendy Davis, which talks about the problems faced by the ad industry as they try to implement “Do Not Track,” in particular, whether ad industries should stop collecting data from users set to “Do Not Track” or just stop sending them targeted advertisements. It talks about how survey shows majority of users don’t want their data collected if they have this setting. Here’s the link to the original behavioral targeting article: Study: Most Consumers Say Do-Not-Track Should Mean Do-Not-Collect.
This is the summary of an article regarding the latest updates regarding the pros and cons of behavioral targeting and its role in analyzing the effectiveness of implementing “Do Not Track” Policy in improving online advertising and keeping it on the go.
This is the summary of an article by Lee Tien. It talks about the struggle between two parties, users and companies, to strike a balance between privacy and protection from the former and providing ads and security threats protection from the latter. Here’s the link to the original behavioral targeting article: Do Not Track Update: From Congressional Hearings to Uproar Over Microsoft’s “Default” Settings, the Fight for User Privacy Continues.
This is the summary of an article from pymnts.com. It talks about a new technology that enables retailers to re target customers based on their mobile location by Sense Networks. Behavioral targeting and predictive location strategies are used to match potential customers with enticing offers displayed in their mobile devices. Here’s the link to the original behavioral targeting article: Sense Networks Unveil First Retail Retargeting Technology.
This is the summary of an article by Damien Acheson. It talks about the high correlation between mouse and eye movement, and how mouse movement provides more insight regarding a user’s interests and intent, therefore making it a more effective tool for targeting. Here’s the link to the original behavioral targeting article: Staying One Step Ahead with Mouse-Based Targeting.
This is the summary of an article by Mely Salv. It talks about the various steps concerned in creating an opt-in list for email marketing, and the two kinds of e-mail analytics. Here’s the link to the original behavioral targeting article: E-mail marketing Analytics.